Why Samsung And Asus Just Killed Their Tablet Chances...Again

Why Samsung And Asus Just Killed Their Tablet Chances...Again


I really really REALLY hate to say this, but pricing for 2 of Android's most talked about tablets have this week revealed all kinda epic freakin fail. Less than 2 weeks ago at MWC both Andy Rubin and Samsung both directly stated that if anyone wanted a chance of competing with Apples newest offering. But hey, I'm just a blogger, and apparently my words mean little :-D Sure, maybe I'm wrong in thinking that Samsung recently pricing the Galaxy Note 10.1 at 729 Euros (958 US Dollars), and Asus pricing the new Padfone at 699 British Pounds (1092 US Dollars) not only killed their chances of selling these devices, but also showed that Android tablet makers simply don't get it.....at ALL.....But somehow, I don't think I am.

You might think I'm being a bit harsh about this, but the reality of the situation is that Apple just released the iPad 3, and here in Germany where I'm sitting, it's priced right now on Apple's website for 479 Euros (629 US Dollars) and ready for pre-order. Now while I may not personally be a fan of the iPad, the fact of the matter is this: It's currently the only tablet that mass consumers give a damn about, and pricing your tablet (ASUS, I'm talking to you) at damn near DOUBLE that price for a tablet/phone thingy that nobody has heard of the WEEK AFTER the iPad 3 release was probably a bad move. Oh but it get's worse....

If there was ever any justification for me when it came to spending so much more for an Android tablet vs an iPad, it was superior hardware coupled with Android's OS. Now the Galaxy Note 10.1 was recently announced, and I don't know if Samsung is playing some type of sick joke, but the specs in this thing look oddly familiar. Let's see what's inside this thing:

  • 1.4ghz dual core processor
  • 3MP back camera and a 2MP front facing cam
  • Android Ice Cream Sandwich
  • 16, 32, and 64 gigabyte models
  • 1280 x 800 screen resolution (same as the original Note)
  • 7000 mah battery
  • S pen stylus
  • Expandable memory slot
  • 8.9 mm thin
  • Comes pre loaded with Zen Brush and Omni Sketch for adults, and Hello Crayon for kids

Odd, considering my Samsung Galaxy Tab 10.1, which came out a lot earlier than the Note 10.1, boasted very similiar specs. Sure, it's a bit of an upgrade, as my tablet has a dual core 1ghz Tegra 2 processor. But seriously, my tablet has a similiar camera as the Note 10.1 (oh wait, it's the EXACT SAME camera), also runs ICS thanks to CyanogenMOD and Roman from XDA (without Touchwiz I might add), and runs VERY fast and stable at 1.4ghz per core thanks to Pershoots overclock kernel. So yeah, while the Note 10.1 might be a SMALL upgrade, you CANNOT raise the price more than 150 euros on this device when Apple is offering an upgrade for the same price. Period. You don't have the reputation or traction in the tablet market to do this. And on top of that, there are QUAD CORE tablets out there running ICS that are selling for MUCH less. What's convincing you that consumers would actually pay that much money for another dual core tablet (out of the 20 that you already have)? I just don't get it. 

But hey, at least Samsung makes sexy looking tablets, and they are even starting more and more to market them better, which is an improvement over the little marketing that most Android tablet manufacturers do for their products. But Asus, I honestly don't know WHAT was going through your mind in pricing the Padfone at a whopping 1100 US Dollars.What people don't seem to realize, is that the Padfone isn't a tablet AND a phone...the "tablet" that comes with it can ONLY function with the phone..without it, it's NOTHING. So for this price, you're getting a dual core phone (nothing special here) with a big freakin display that ONLY works in combination with the phone. That's right people..it's not a tablet, but only a DOCK for the phone to make you're phone easier to use with the extra screen size of the "tablet". 1100 dollars? Really? You're making this way too easy for Apple, and even for Microsoft with those prices. Let me think...would consumers rather pay 1000USD on this new "innovation", or 1000USD for a Windows 8 tablet that can pretty much FULLY replace their laptop? That's a tough one......Does anyone even know or CARE that Asus is making a phone? This is a smart strategy in your eyes of introducing it? **facepalm**

At this point, I can pretty much tell you right now that consumer interest in these products will be at best MINIMAL, if any at all. My final words:

Samsung..if you want to be like Apple and bring out "new" products with barely better specs and introduce them as an "upgrade", DON'T PRICE YOUR TABLETS MORE THAN THE IPAD 3. It simply WON'T WORK. Please get back to making sexy tablets and marketing them properly. If there's any big tier Android tablet maker that can rival the iPad, it's you, and you proved that by rivaling the iPhone with the Galaxy S2

Asus: nice job thinking outside the box...but in the end you're selling a dual core phone running ICS, not a phone and a tablet running ICS. You did well with the Eee Pad, and the Prime is also great because you kept the price down, as you were the only big Android tablet maker to do so. This hybrid device will simply NOT sell for that much money, so please get back to being the Android tablet manufacturer that was known for delivering great hardware at competitive prices please. 

Picture credits: cheezburger.com

Latest articles


Write new comment:
All changes will be saved. No drafts are saved when editing
Write new comment:
All changes will be saved. No drafts are saved when editing

  • Eric McBride Mar 13, 2012 Link to comment

    Thanks for the comments guys!

    @David - Pic is cool right! And I totally agree with you..they will NEVER beat APple with that strategy. Even the CONFIRMED price for the Note 10.1 is WAY to high.

    @Ton- that could be true that its just pure speculation, but in all honesty, if, and i say IF that price isnt accurate, do you honestly believe it will be considerably cheaper? I bet you money it wont.

    @Vincent - thanks for that! And thats the point I was trying to get across...no step forward in innovation, and at the same time not even close to being price competitive.

    @Brennan- I couldnt agree more. Asus really is innovating, and the Prime is one hell of a device. I thought it would be my next tablet until I saw Huwaei's newest quad core beast. Samsung though, as you stated, REALLY let me down with the Note 10.1 pricing. Weak sales = raise the price in Samungs eyes. Not smart at all. And yeah, Im also really putting a lot of faith in the Nexus tablet. Been waiting years for that thing! I just hope they release a 10.1 inch model and not just a 7 inch.

    @llqaz- Good point! Why should someone shell out so much more money for a Samsung tablet when the one they just got a few months ago still hasnt gotten ICS update! This is EXACTLY what drives people straight in the Apple stores.

    @Jay - True, but they will earn profit AND traction in the market by making tablets at competitive prices. Samsung already admitted sales were bad. That means that the first thing they SHOULD have done is to make sure their next tablet was the same price or CHEAPER than the new iPad3 if they wanted a chance to compete. But instead..the Note 10.1. So sad, as Samsung has the potential to beat Apple at this game. They just dont take advantage of the opportunities.

  • Jay chew Mar 13, 2012 Link to comment

    these companies are looking forward to earn profit..not in producing great products for the community

  • Ilgaz Mar 13, 2012 Link to comment

    Don't forget the natural buyer potential of these tablets will be too angry to the companies as they will childishly give up updating older -yet capable- models to push them to newer models. They don't get their user profile who are technical and clearly understand malicious lack of updates. They likely have android phones too, so Apple prison won't bug them very much for a tablet.
    So, they buy iPad.

  • Brennan Yamamoto Mar 13, 2012 Link to comment

    One of the above posters is right, the £700 price on the padphone is all speculation. ASUS has already spoken out against that rumor.

    That being said, the Note being priced at 729 euros is just ridiculous. I'm not sure if Samsung thinks they have the same kind of fan base, or market share that Apple commands, but there's no way they can expect to make any kind of improvement in sales if they increase their prices. It's like Samsung is run by a bunch of prepubescent egoistical 12 year olds. In either case, if they want to shoot themselves in the foot, they can, I vowed that my SGT 10.1 would be the last Samsung device I ever buy.

    I do think ASUS is taking steps in the right direction. They're innovating, some of their products work (transformer), some of them fail (slider, MeMO), and they are going out of their way to undercut apples pricepoints. Personally, I think the Padphone is a completely idiotic idea, but then again, I do admit I thought the transformer was a pretty lame idea when it came out a year ago (and now I own a prime). If the rumors are true about Google forging a Nexus tablet partnership for ASUS' <$250 7" tablet, I think they are the company that can really put android tablets on the map this year.

  • Vincent Randal Mar 13, 2012 Link to comment

    Perhaps the author was indeed influenced by speculation at least in Asus' case. But I wouldn't buy an Asus Padphone or the Samsung Galaxy Note 10.1 for any price. I agree with the author: these products are not a step forward in terms of features.

  • Baron Tankhe Mar 13, 2012 Link to comment

    Funny how you go on a complete rand based on rumors. First check your facts and after that you can complain.

  • David Vega Mar 13, 2012 Link to comment

    Lol the picture is awesome. Yes, i agree with the article. Makes no sense whatsoever. Its all about being greedy. Break down the parts and one clearly sees the margin profit. At this rate, iPad will never be beaten in sales. Total fail.

Write new comment:
All changes will be saved. No drafts are saved when editing