Is Samsung right to play it safe with the Galaxy Note 8?

Is Samsung right to play it safe with the Galaxy Note 8?

It's arrived! The Galaxy Note 8 is finally here, marking the eagerly anticipated return of the Note series on the mobile phone market. With this model, Samsung has played the safe card and hasn't unveiled anything immensely technical or innovative. Ultimately, this is not a surprise and is perfectly understandable, in light of the issues its predecessor encountered.

The failure of the Galaxy Note 7 (due to persistent battery problems) sent shock waves rippling across the industry and strongly shook the market leader. Samsung has since invested heavily in quality control and significantly strengthened its testing procedures to avoid further mistakes. Although Samsung's reputation took a big hit, the firm decided not to bury its Note series and instead proposed a new one: the Galaxy Note 8.

AndroidPIT samsung galaxy note 7 review 7466a
Samsung has gone to great lengths to prevent another Note 7 disaster. / © NextPit

Samsung has taken no risks with the battery of its new smartphone. Goodbye to the 3,500 mAh of the Galaxy Note 7, and hello to the Note 8's more restrained battery of 3,300 mAh. That's even less than the Galaxy S8+, but it's a logical choice to keep the smartphone thin and still leave room for the S-Pen stylus. This decision may, however, annoy some Note series fans, who had preferred Samsung's phablets because of their good battery life. But Samsung has prioritized safety of the phone this time round.

It's not just with the battery that Samsung played it safe 

Samsung has also remained cautious in other areas. At the design level, the manufacturer played on continuity and has kept the aesthetics of the Galaxy S8. Thus, the Note 8 and S8+ look very similar. The S-Pen also hasn't evolved much. The stylus software introduces only a few occasional (and honestly not overly exciting) novelties. Bixby is new for the Note series but the digital assistant had already been presented with the Galaxy S8 and still remains quite limited in terms of usefulness, though it can handle English voice commands now. 

galaxy note 8 gold back
The biggest change is the dual camera. / © NextPit

Nevertheless, despite its decisions, I fully sympathize with Samsung. Up until its fourth iteration, the Note series had always outshone its competitors. Its reputation was excellent, the products were well thought out, and the phablets were aimed at a public looking for powerful smartphones with a big screen and a stylus. So why take the risk of putting aside the essential qualities of the Note series in its new model to introduce new features that may not be appreciated by buyers? 

One can compare this situation to the automobile world. For example, do you really expect the new Toyota Camry to be completely different from previous models? Of course, the design will be modernized and new technologies will be introduced but Toyota won't drive away from its principles and what makes its car so successful generation after generation.

Small steps rather than a big leap forward

So it's exactly the same principle that Samsung followed with the Galaxy Note 8. An evolution, not a revolution. In my opinion, the smartphone lacks personality and does not have a shining wow factor. But if the smartphone confirms the good impressions I had when I played around with it, and brings about a device wanted by Note users, I can get over this.

In the end, it is a safe bet that the Galaxy Note 8 will be met with success. The new iPhone and Huawei Mate 10, which will be presented after IFA, will be two formidable opponents. But if Note 8 doesn't encounter any technical issues (and here, there is zero leeway for any safety issues), Samsung won't have anything to fear from its competitors, and perhaps the tables will even turn. I am convinced that Samsung can restore the image and reputation of the Note series with this approach in mind, which I think is the best strategy.

What do you think of Samsung's strategy? Share your thoughts and comments below!

Latest articles at NextPit

Recommended by NextPit


Write new comment:
All changes will be saved. No drafts are saved when editing
Write new comment:
All changes will be saved. No drafts are saved when editing

  • Anyone thought that Samsung might have made the Note 8 a more affordable phone after the Note 7 saga,but they have really let a lot of Galaxy phone users down with the Note 8 pricing,Apple and Samsung have now just made the Mobile Market too expensive for loads of consumers,Dixons shares at Carphone Warehouse dropped today,because consumers now are staying more loyal to the old phones because they can"t afford to buy a new phone,Dual Cameras might be good for some people,but All they are doing is putting up the price of phones,some regulations will be needed soon to stop Apple or Samsung over pricing there phones

  • Pinion Aug 24, 2017 Link to comment

    To me, the Note 8 is second best. Next week, the LG V30 launches and promises the best camera ever, for at least 200$/€ less (and a better screen to battery ratio). Should LG's presentation not deliver, I could consider the Note 8. Else, what I saw yesterday is too little.

  • Main disappointment is the battery size, you now have a larger more powerful phone with a 3.3 battery? They have had a year to get the battery issue sorted out, other manufacturers like huawei have got it 100% with thier 4.0 battery. I dont really want to carry a power cell around with me, but if you buy the note 8 you will 100% need one. So you end up charging it more often and the battery will give up sooner forcing you to upgrade at the end of your contract. After the note 4 i purchased a mate 9, its been a great phone with no issues and amazing battery life, im interested to see what the mate 10 has to offer now iv seen the note 8

  • God its samsung this and Samsung that play some more tunes androidpit.

  • Well they brought back the SD card slot, so if I wait maybe they'll bring back replaceable batteries also. I don't need a phone that I can take into the shower. How long until they release the Note 9?

  • bill m Aug 23, 2017 Link to comment

    I am happy that the Note is back. I have had to settle for a phone I did not want when I returned my Note 7 last year. Once you own a Note, nothing else will satisfy you.

    • Even with a steep price tag the note will be a success. For business people the s pen is very popular. The duel camera system seems to be the best so far. I do question the 3300mamp battery with all the power it incorporates. The 6gb's is also a nice feature and has all the toys. Sales I predict will be very strong due to carrier financing!

      • if u have watch the bench marks test actually it's way better than big battery phone so PBLM sloved ! it's the note it's big its beautiful it will have all the stuff I want and more, it's my n8 I want it !

Write new comment:
All changes will be saved. No drafts are saved when editing