The OnePlus North, that's the name of the new affordable OnePlus smartphone. The brand confirmed the name on Tuesday, June 30, but plans to continue its teasing of the device with a behind-the-scenes mini-series around the Nord project.
An allegedly official advertising poster of the OnePlus North has now appeared online, which reveals the design and some technical details of the new OnePlus smartphone. Unfortunately, the authenticity of the advertising material is highly questionable.
The OnePlus North advertising poster published on Twitter should be treated with caution. This is because the supposed slogan that OnePlus has come up with for the inexpensive smartphone has a spelling mistake. "Conqure the Speed" should actually be "Conquer the Speed", at least in the English we use...
Nevertheless, the promotional poster may just be a first draft. It was posted by Slashleaks. If we interpret the hard to recognize specs on the poster correctly, the OnePlus Nord comes with the following components, among others:
- Qualcomm Snapdragon 765 with 5G
- 90 Hz AMOLED display with a hole-punch notch
- Dual camera with 48 Megapixels + 16 Megapixels + TOF sensor
OnePlus Nord: Price under $300?
However, the chosen slogan would probably not really fit these specs. The price on the poster is 21.999 Indian Rupees, which is the equivalent of about €260. This also seems not to fit the current information, which is already confirmed by official sources.
After more than six years of designing flagships, the brand is expanding its range to share its OxygenOS experience with more users.
For now, the manufacturer simply explains that "OnePlus Nord is part of OnePlus' new expansion strategy which includes the introduction of new products at more affordable prices."
"The new range also responds to demand from the OnePlus community, which has shown strong interest in a more affordable flagship in recent months." Pete Lau has already confirmed the new phone will be sold for less than $500.
A fresh start in storytelling
A new strategy that the brand sells as a fresh start or #newbeginnings, as OnePlus CEO Peter Lau said that "the launch of the OnePlus North range marks the start of an exciting new chapter for OnePlus."
"We will continue to create high-end, state-of-the-art products for our users but we are now extremely proud to share the OnePlus experience with more users with this new product line. The Never Settle spirit, focused on sharing the best technology with the world, is once again pushing us out of our comfort zone."
In support of this change, and in lieu of providing concrete information about OnePlus Nord, OnePlus is continuing its teasing with the publication of a four-part mini-series giving us a behind-the-scenes look at the "Nord." These videos will be shared on Tuesday, June 30, on the OnePlus North Instagram account and will trace the genesis of Nord.
We can't wait for the final episode to come out to close out the OnePlus North show and finally see what that "more affordable flagship" looks like. We'll know more in mid-July, as the OnePlus Nord is supposed to be officially introduced then.
What do you think of the name? Are you interested in a more affordable phone from OnePlus? Let us know below the line.