Here's why Sony's bezel-less smartphones are just what it needs

androidpit sony xperia Z3 1 3
© NextPit

Rumors are rife that Sony is making a bezel-less smartphone successor to the impressive Xperia C5. Unlike the previous device, the Xperia C6 is said to be a mid-range handset with a subtly curved display, which gives it a near-bezel-less effect. And I think this might be just what Sony needs. Here’s why.

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sony xperia z5 vs sony xperia z5 compact screen
This is why a bezel-less smartphone could be just what Sony needs. / © ANDROIDPIT

Xperia Xtinction

Sony’s Xperia range is tired. Almost a year ago we said Sony Mobile was facing extinction, and though it’s still here for the moment, it’s struggling. This has been exacerbated by problems with its flagship devices.

The Xperia Z3+ had serious overheating issues, then its US launch as the Xperia Z4v was cancelled. Most recently, Sony has come under fire for dropping the fingerprint scanner from the Xperia Z5 range for its US release. 

Leaked images of a rumored upcoming Sony device, the Xperia C6. / © MobileIt

Sony's flagships are causing more problems that they appear to be worth. But the solution to these troubles may not lie in increasingly grand ideas for its flagship series, like the inclusion of a 4K display on the Z5 premium. Perhaps Sony could find more success creating quality devices in a different price bracket. 

Stagnant DeZign 

The Sony Xperia Z range hasn't changed all that much since the original Xperia Z. While some admire Sony's commitment to refining the series' initial design, the problem is that it is no longer proving successful for Sony. 

It doesn't mean there is anything inherently wrong with Sony's Omnibalance design principles. But consumers like "new". They like "original". As Sony's Xperia Z devices are released so close together and tend to display such minor improvements (in many aspects), it's often hard to tell them apart.

androidpit sony xperia z hero
Sony's original Xperia Z device looks almost the same as the Z5. / © Sony

Going completely bezel-less and giving its new mid-range devices a big marketing push could be one way in which Sony differentiates itself from the Android pack, and creates some excitement around the brand again.

Cheap competition

The biggest challenge that Sony Mobile faces is that its premium smartphones are struggling to compete with lower-cost devices from the likes of Xiaomi and Huawei. These manufacturers are releasing similar glass and metal phones for less than half the price of Sony’s high-end handsets, so it’s becoming increasingly difficult for Sony to stand out.

Sony's Xperia Z5 Premium, with its ridiculous 4K display, may not be the direction Sony needs to go in to become popular once again. But a midrange handset with a twist might be.

The Xperia C5 is a phablet with extremely thin bezels. / © Hi-Tech

It sounds crazy, but it just might work. Bezel-less smartphones are still uncommon despite the fact that they look great and optimize the display area. It could be a far better pursuit for Sony to make relatively inexpensive smartphones that also target functions and aesthetics that everyone can appreciate.

I suspect there are few consumers who really care about a 4K display, or a waterproof body, or integration with the PS4. But the advantage of bezel-less displays is much more readily apparent. Mid-range is becoming the new high-end, and if Sony can begin to produce quality in this area, it could turn its troubles around.

What do you think about Sony's future? Is an inventive mid-range lineup the way to go? Let us know in the comments. 

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  • domhnall dods Jan 24, 2016 Link to comment

    My z1 was the best phone I ever had when it replaced my galaxy s3,but the screen shattered into pieces when it was sitting in my pocket . The Z-series apparently all have this problem. Until Sony get a grip of these issues they're not going to fare well.

    •   6
      Deactivated Account Jan 24, 2016 Link to comment

      Not an issue for me. I dropped my Z3 REALLY HARD a few times and it barely took a few shallow scratches.

  •   6
    Deactivated Account Jan 23, 2016 Link to comment

    They should make the Xperia Z6 bezel-free with a curved metal design, focus on making it more reliable in waterproofing, put a 3000 mAh battery, and significantly improve the camera software with a new sensor if possible. If they can make the battery and back cover removable with a waterproofing seal on the back cover, it will be the top selling phone on the market.

  • Sarfaraz Shaikh Jan 20, 2016 Link to comment

    What's the use 4k recording if you can't even watch it what you have recorded...?? That's when z5 premium comes in.... Its not ridiculous and insane that you said....not every 1can afford to buy 4k TV to watch the recording or pictures...

  • BruinGuy Jan 20, 2016 Link to comment

    Bezeless is not so good. I have a Note 5 which is almost bezeless. I often find that when I hold the phone in my left hand the palm of my hand near my thumb actually touches the screen. When that happens touching on the screen with my finger does nothing. For a long while I thought the phone was defective. Then someone pointed out that my left hand was actually touching the screen. Once I put a case on the phone things got a lot better.

  • hassan bouchta Jan 20, 2016 Link to comment

    I think sony has made the same phone over and over and over just changing a few specs and its boring ppl like change ppl like originallity they need a new design first something that can make me wanna have a sony not just the same thing whit different display

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  • Parvind Chahal Jan 20, 2016 Link to comment

    but u can say ugly to those phones who has bezzels.....i think bezzels are necessory for screen protection

    • mubarak lawal Jan 20, 2016 Link to comment

      I dont agree with that without or less bezels looks really 9ice

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    •   6
      Deactivated Account Jan 23, 2016 Link to comment

      If that's the case, getting a case with a bezel free screen will make the experience much better than a case on a phone with a bezel.

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