The Nexus line may be living on borrowed time

The Nexus line may be living on borrowed time

The Nexus line has been the victim of criticism in recent times. Only a few days ago, we talked about the line's lack of innovation. Now it seems that Google is making radical changes to its top-of-the-range devices. But what does Google have in mind?

Recent rumors suggest that Google is soon to abandon the Nexus line. Apparently, the Nexus Sailfish and Nexus Marlin, as they have been called internally, might not even bear the Nexus name. We do not know if these rumors are correct, but fans of the devices should not worry too much; in fact, even if true, this might not be such bad news.

AndroidPIT nexus devices
The Nexus line could be replaced by the Google line. / © NextPit

Nexus devices are the result of a close collaboration between Google and other manufacturers (in the case of Marlin and Sailfish, HTC). However, all manufacturers share one problem in common: they all want to become independent; some have their eye on their own OS. So, working with its competitors, Google finds itself in a delicate position, with many barriers to success.

The death of the Nexus line would not mean that Google would no longer produce devices. Only the Nexus name would disappear, and Google would enhance its own name in contrast to its competitors. However, for obvious reasons, this decision may not go down well at all, especially at HTC, currently a Google partner. So it may still be that the Marlin and Sailfish models, of which we've heard so many rumors recently, may still bear the Nexus name.

After all, it is obvious that Google wishes to move into the market under a single banner: Google. To have its own brand emblazoned on the devices would help consolidate its foothold in the market. The only problem, one that could annoy many users, is the rumor that the company might be changing the OS interface for the new models, since what many find so enchanting about the Nexus line is its clean, stock Android experience.

Do you think Google is about to start producing its own smartphones?
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Let us know your thoughts on the possibility of a name change for the Nexus line in the comments.

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  • I hope they do. One thing that makes the iPhone so dependable is the amount of control Apple has over everything. If Google starts making everything in house, I think that would be the closest thing to an Apple killer we could get.

  • I would not care except they may fragment things even more without a plain vanilla Android...

  • the nexus 7 2012 was my first android device, i loved it and used july 2015 when it dropped down and broke the screen. i tried to repair my beloved nexus but the replace screen was ghost touching. now i would boy another nexus tablet but there is no one :(

  • This was an interesting read. If Google makes their own phones they can have control of the tech that will go and work with the Android OS. I believe that Google should try to work with manufacturers and carriers to getting OS updates out to the users.

  • Rideau Aug 31, 2016 Link to comment

    One option is missing in the poll :
    "I can't answer, my crystal ball is broken"

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