I suppose there was only one direction that Yo could go. The uninvolving app that lets users send a one word message to a friend (can you guess what that message is?) has been growing in popularity despite a noticeable lack in features. Now, after receiving huge investments thanks to what I still consider to be an outrageous amount of downloads, the Yo app is has been updated with some new tricks.
The biggest change comes from the ability to send a link along with your Yo. This is a simple extension of the formula, but will probably prove successful. After all, the Yo developers know how to turn “simple” into “effective”. This obviously provides a huge draw for advertisers too, who will now be capable of sending Yo’s with links to their site/product.
The next improvement comes in the form of hashtags. Users create hashtags and then can keep track of their popularity with a counter displayed next to them. The more Yos a hashtag gets, the more likely it is to appear on the Yo trending page. This is another addition which is sure to please marketers.
- Worried about installing strange apps? Read our app permissions explained article.
Lastly, Yo has now included the ability for users to customize their profile with a real and photograph, should they wish, and a Yo Index, a source of discoverng new Yo services to subscribe to. Go ahead and download yo’self some Yo action below.
Are you using Yo yet?