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SOS! The flagships are sinking

SOS! The flagships are sinking

According to a Counterpoint report, the high-end smartphone market is collapsing and declining by 8% in the first quarter of 2019. A bitter pill for all manufacturers.

This is nothing new, the global telephony market has been in decline since last year, as we already learned last month with the Canalys report, which announced a 6.8% decline in smartphone sales in the first quarter of 2019. Today, new report and new figures. The high-end smartphone market is even worse with a figure that rises to 8%.

Global Premium Market Share 2019Q1 1024x576
Figures that do not please manufacturers! / Counterpoint Research Market Monitor 2019 Q1

iPhone, a rotten apple

Canalys analyst Ben Stanton already announced last month that this was "the biggest drop in the history of the iPhone". This decline has since been confirmed, even if the Cupertino company remains at the top of the market for high-end smartphone sales with its 47% market share. Apple recorded a 20% drop in sales in one year.

apple iphone xr 01b
Despite its first place in the ranking, iPhone sales are in free fall. / © NextPit

Indeed, iPhone users seem to not see the point of changing phones regularly and would be satisfied with the model the previous ones, rather than moving to the latest iPhone XR, for example, which, let's remember, has flopped and its price is falling even in some countries.

Samsung stays afloat

While apples are in decline, the South Korean brand alone represents a quarter of the market share with a nice round 25% slice. This is a record figure for Samsung, which represents their highest share in a year.

Samsung Galaxy S10 05
The Galaxy S10+ is one of the best smartphones on the market! / © NextPit

This increase obviously does not benefit Apple, and one might think that it is also a threat to Huawei, who finds itself in the middle of the trade war between China and the United States, but not at all. On the contrary, the Chinese manufacturer recorded good figures for the first quarter, and even managed to overtake Apple in China. But I'm not sure if the trend will be the same next quarter.

What about the others?

Behind Samsung and Apple, which together represent three-quarters of the world market for high-end smartphones, we find Huawei, which has a 16% market share. OnePlus and Google are respectively in 4th and 5th place, thus climbing into the top 5 and sharing between them 4% of global sales. 8% are allocated to other brands.

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OnePlus made good progress at the beginning of the year. / © NextPit

And who are the biggest consumers of this type of phone? Not surprisingly, one out of every three high-end smartphones is sold in North America, which represents 30% of the market. Then China took second place on the podium and Europe third.

Have you bought a flagship smartphone since the beginning of this year 2019? If so, which one? If not, do you plan to buy one by the end of the year?

Source: Counterpoint

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5 comments

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  • Dwarfer66 Jun 23, 2019 Link to comment

    Yep, no more buying flagship, I am "downgrading" from an S8+ to an A30, good enough for what I use a phone for.


  • marco sarli
    • Admin
    Jun 22, 2019 Link to comment

    Why pay an outrageous price for something that in a couple of months will be on any mid-range phone ?


    • Jerry's W. Jun 23, 2019 Link to comment

      And not to forget: after two years no more updates, being forced to go on Lineage and have less camera quality etc etc.


  • Bruce Lee Jun 22, 2019 Link to comment

    Paying over $600 for a phone is insane. Perhaps this will be a wake up call for all those greedy money grubbing phone manufacturers. And I'm sure they know who they are. Bring on the mid range!!


  • Rusty H. Jun 21, 2019 Link to comment

    It's ABOUT TIME! They've been over rated, and priced for years. The markup has been insane, but, consumers were putting up with it. The "speed" performance of phones has been good enough for the majority of consumers for years. Now that market saturation has happened, and from the "not much new" from new phones, maybe prices will start coming down to a better level.

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