Apple's financial results are worse than ever, but there's still hope

Apple's financial results are worse than ever, but there's still hope

Apple's difficulties in selling its products are getting worse. After discussing the decline in sales in China and India, the International Data Corporation (IDC) has drawn up a new report that sheds light on the company's problems in Europe.

Knowing that Apple device shipments have seen a clear change, of course, is not exactly surprising nowadays. However, its market share for the first four months of 2019 in Europe was not only significantly lower than the year before, but was the lowest ever.

What is surprising, however, is the advantage that Huawei still enjoys, still second in Western, Central and Eastern Europe. In practice, while Huawei's numbers grew by 66% in just 12 months, iPhone shipments decreased by 22.73% year-on-year, with a market share of less than 15% compared to 25.39% for Huawei.

iphone xi max camera bump
The new iPhone will have the hard task of boosting Apple's sales. / © OnLeaks / CashKaro

Unfortunately, Huawei has not been doing well at all lately, which is why there is a general state of uncertainty about the entire mobile phone industry, which will make life difficult for statistical companies like IDC to predict how European (and global) sales might evolve over the course of the year. Obviously, Huawei's smartphone shipments have already begun to crash in major markets around the world, so there is definitely a good chance that Apple will regain its second place.

It is therefore unlikely that Samsung's reign at the top will end, although the company can certainly not be satisfied with its 7% decline. In fourth place, however, Xiaomi managed to become one of the emerging brands in fourth place, increasing shipments by about 33%, while the exclusive licensee of the brand Nokia, HMD Global, is in fifth place despite a decline of 32%.

xiaomi logo 1
Xiaomi is the most impressive producer of the first quarter of 2019. / © NextPit

Meanwhile, smartphone shipments globally have declined by almost 3% compared to the first quarter of 2018, while in Europe they have declined by 3.3%.

Will Apple be able to return to second place taking advantage of the crisis at Huawei?

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Via: Phone Arena Source: IDC

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  •   25
    Deactivated Account Jun 14, 2019 Link to comment

    Popcorn, soda, sofa, the world (sometimes😎).
    The thing is - "Neither worry too much nor care too little".

  • Tin Can Burk Jun 13, 2019 Link to comment

    Apple was so nicely a few breaths away from bankruptcy in 1998 until Jobs used the tried and true method of poaching already established and proven items in the marketplace and making your own version to copy:

    -Creative Labs made the Diamond Rio mp3 player commercially successful then the ipod copied it (that saved them from bankruptcy). Wow-that worked well…. what else can we do the same with?
    -Blackberry and Palm had a phone that synced and had apps. Hello iphone.
    -Archos for years and years had a tablet with a real hard drive in it (mine was 160 gb) in a wi-fi version and had an app store. Along came the ipad.
    -two years goes by to the point that they actually had an award show for the companies who manufactured and sold smart watches (best design, function....) apple smart watch wasn't even invented yet.
    -2012 Google Nexus phone had NFC payments, notification actions, widgets, 3rd party keyboards, cloud photo backup. Not until 2016 with the iphone 6 did apple have the same capabilities.
    -November 2018 apple announced they will stop reporting phone unit sales to stockholders from now on. Phone/hardware sales are the biggest revenue to their bottom line. 2018 had record stock losses of $452 billion as compared to 2017.

    So why hasn't apple been able to innovate any new products?
    There has been no more new technology ideas or proven items to poach from other companies.

  • Rusty H. Jun 13, 2019 Link to comment

    Apple, in my opinion, since Jobs passed away, is more concentrated on shoving out the same thing with minor tweaks, boosting the price, because it's all about keeping their stock price high. Once Jobs died, the penny pinchers, board of directors types took over and DON'T want to spend the R&D for new things. They know they have pretty much a built in "loyal client base" that in the past, has been willing to stand in line for days, for something new with that eaten apple logo. But, with them being laughed at (and the video scrubbed) for announcing a $1,000 monitor stand for their $5,000 dollar monitor...makes you wonder how much longer the love affair will continue.

  • storm Jun 12, 2019 Link to comment

    This is Apple's ongoing issue. They've never been innovators. They've been early polished purveyors. GUI and mouse? copied from Xerox. Apple hardware? RISC PowerPC chips until the design deadended and they had to port to CISC Intel. Touchsreen phones with apps? Copied from Handspring and Sharp.

    Tablet? OQO was selling these since Windows XP days.

    When SCSI was too expensive compared to lesser ATAPI drives, they bailed because the advantages of SCSI were invisible to their non tech artist customers. It didn't affect the visible polish.

    Apple sells expensive polish. But its not a very forward thinking business model.

    • Simone Scanu Jun 12, 2019 Link to comment

      Well, unfortunately this is not the Apple's customers perception.

      Smartphone = iPhone
      Tablet = iPad
      Professional PC = Mac
      Smartwatch = Apple Watch
      Earphones = AirPods

      This is what most people think as first option when you mention these product category. Apple didn't fail anything. Apple hasn't created any product categories, but in people's mind the perception is totally different.

      This is the power of Apple, not the "innovations".

      And for the record: GUI and mouse wasn't copied because the idea was already in the public domain. I suggest you to read "Gladwell on Innovation: Truths & Confusions" by Forbes.

      Think different! 🙃

    •   25
      Deactivated Account Jun 14, 2019 Link to comment

      "purveyors", a new word in my vocabulary, thanks!

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