Apple has presented its new Samsung!

Apple has presented its new Samsung!

Irony is one of the spices of life. What used to be fashionable becomes passé, and design icons tend to change regularly. It’s happened throughout time. That’s exactly what’s going on with Apple. After releasing four consecutive smartphones that all have the same layout, their designs clearly aren’t as captivating as they were before. It looks like the competition is leaving it in the dust in the race to be the new design icon.

In 2015, I read a hilarious spoof article: “Samsung presents its new iPhone”; that had me on the floor with: “The feeling that it is the actual iPhone lasts about 4 minutes longer than it used to”. At that time the iPhone 6 was the leader of the pack and the satire site was poking fun at the Galaxy S6 as an obvious attempt to imitate Apple’s design.

More than two years later, it looks like Apple has lost its place as the design icon and the competition is starting to come into its own. The new iPhone X is a good indicator that Apple has stopped being innovative and has begun looking to its competition for inspiration, and I’m not just talking about Samsung.

Apple isn’t what it used to be

For the tenth anniversary of the first iPhone, Apple couldn’t come to the table empty-handed, and so it launched a new device. It’s the first time that Apple has presented two different models at the same time, the iPhone 8 and the iPhone X. The iPhone 8 could have been named iPhone 7s, but Apple decided to go up a number. Maybe it’s good for marketing.

OLED display like on Samsung

The iPhone X is the most innovative phone in the Apple ecosystem, but it actually doesn’t look all that new. It comes with a new OLED display, something that has been the calling card of Samsung Galaxy phones for generations. The name is also kind of funny since Apple has inaugurated it as their Super Retina Display and Samsung has always called their display technology Super AMOLED. Super coincidence?

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The new iPhone X has a display just like Samsung’s/ © NextPit

Borderless display like on Xiaomi

Another display update on the iPhone X joins the new fashion of borderless displays or rather, displays that use up the maximum amount of front surface possible. The first launch this year with the new format and a display that took up more than 78% was the LG G6, next came the S8 (~83.6%), Essential Phone (~84.9%), Note 8 (~83.2), V30 (~81.2%), Mi MIX 2 (~80.8%) and lastly the iPhone X (~82.9%).

However, this feature of lengthening the screen to the edge of the frame became relevant for the first time in a modest range of smartphones, the Aquos Crystal from Sharp (2014). In 2016, Xiaomi took up the baton with its first Mi MIX, which improved on but kept the lines of Aquos Crystal. I still think it’s the best ambassador for this trend after seeing the second edition. It looks like Apple has also been inspired by the competition and discovered that it’s the best thing for their customers.

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Mi MIX: this is what borderless means / © ANDROIDPIT

Facial recognition from Android

The biggest gamble on the iPhone X is how it's unlocked. In the past, iPhone has always been unlocked with a PIN and starting with the iPhone 5s, a fingerprint reader. On the iPhone X, forget about your finger, because they’ve joined the facial recognition game, or Face ID. Facial recognition has been on Android devices for a while now and since the failed Galaxy Note 7, the iris scanner is becoming increasingly important. Apple was the last to sign on to this tech, gambling hard on it even as it applies its own twist on the format.

Back covered in glass just like the rest

From the iPhone 6 to the new iPhone 8 and 8 plus, Apple has repeated the same design. The last two have a glass back just like the Galaxy S line has had since the S6. The excuse seems to be the new wireless charger that the latest generation of iPhone comes with. We all know that neither the iPhone 8 nor the iPhone X are the first to have a glass back. They’re not even the first ones from Apple. At this point, the construction seems less like an update and more like an adaptation based on the market’s needs. A way to put themselves on the same field as the competition.

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Who doesn't have a glass back nowadays? / © NextPit


Intuitive system gestures like in Sailfish OS

Throughout the entire presentation for the new iPhone X, I felt like I had seen it all before. When it got to the part about software and new gestures for iOS 11, I thought “they copied this.” Apart from swiping on the status bar to bring up quick settings, which is taken from Android, opening multitasking and going back to the start is a copy of Sailfish OS. Let’s take a quick stroll down memory lane. Sailfish OS, developed by the independent Finnish company Jolla, and derived from the old Nokia Maemo project, is soon to be available on Sony Xperia X. Honestly, I think all mobile operating systems should copy Sailfish OS.

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Sailfish OS: move through the system with gestures, without a back button or having to break your fingers. / © ANDROIDPIT

The recipe for success: improve on what you imitate

All these new features on the iPhone seem like a logical evolution, but it’s also unavoidable to think that the iPhone looks more than ever like a Galaxy. But Apple has a huge ace up its sleeve: Apple doesn’t test things, they sell them.

Anything that Apple releases is usually very finely tuned. Honestly, if one of the most profitable tech companies in the world can’t do the R+D, nobody can. Apple has always grabbed ideas that were around floating around and made them a reality. Facial recognition is a perfect example of that.

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Despite the price of the iPhone X, I’m sure they’ll sell a ton. / © Apple

With an S8, if you’re completely in the dark neither the iris scanner nor the facial recognition work very well. The iPhone X still needs to be tested in the dark, but it looks like there’s hope for it.

At the end of the day, it’s all a question of trust and fulfilling promises. Apple can sell, and it knows how to market. But when it comes to design, at least where smartphones are concerned, it looks like Apple has hit a wall.

Do you think that the new iPhone X looks a lot like a Samsung? Do you think that next year every smartphone will have that notch in it?



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  • Koketso Pilane Sep 27, 2017 Link to comment

    Well Apple have lost their grove,bare with me,smartphones from Apple used to feel exclusive but now they are just like any ordinary smartphone all they did was just take technology which is ALREADY out and make it a little bit better here and there.I wasn't particularly pleased with the Iphone X(10) as it's too expensive anyway but in the end some die-hard Apple fans will go for it just because it is a it their special-edition anniversary smartphone.Anybody agree or disagree?

  • David Martrano Sep 26, 2017 Link to comment

    What has happened to Apple. No new innovation's, wireless charging, that's been around for awhile now. Where is the home button, fingerprint scanner I can't find it, oh there ain't one. Headphone jack, long gone, micro s/d, never had it. And guess what, it can be yours for just 999.00, maybe, ahh I don't think so! Let the true i-sheeper have it!

  •   12
    Deactivated Account Sep 24, 2017 Link to comment

    Apple is rarely first, they do the polishing and perfecting, and usually turn out the next increased level of functionality.

    The notches are coming, the notches are coming, unfortunately. Lol.

    • David Martrano Sep 26, 2017 Link to comment

      I really don't like the notch on the X. It would make me dizzy viewing video's. The price is alittle scary. 999.00, wow then another 75.00 for the charging brick. Yikes, what new innovation's wireless charging, no fingerprint scanner, no home button. Is Apple expecting great sales at this price point. I forgot the i-sheep will purchase anything with an Apple logo on it. Well for Apple they have forgotten what the word innovation means. Oh boy! It appears to me Samsung is the leader of the pack!

  • vagabonti Sep 22, 2017 Link to comment

    The Galaxy never resembled the iPhone. Never! The evolution of the phones forced the phone display. Apple has predicted that Samsung will overtake them, and they have led a patent war without success. Never Galaxy S6 is not like the iPhone in anything! So, I never liked the iPhone, I did not even feel like having one. A Galaxy ... I'm excited every spring, I read, I sleep, I feed the news for the next ...

  • sam pack Sep 22, 2017 Link to comment

    My S8 is the itsh. Apple phones are so simple & boring. No real customization etc. etc..but I guess there really fast lol. 😂👎🏾

  • Mark G. Sep 21, 2017 Link to comment

    Finally a article that calls out Apple, they are not innovating, they claim to do things better because of in-house software/hardware. This is a mute point, the Android manufacturers have mastered the hardware/software melding which is no longer the domain of Apple.
    They are exclusively for ripping off customers who somehow believe that they are hip and cool and one of the gang. 🍏 = 🐑

    Peace 🖖🏼

  • José Furtado Sep 21, 2017 Link to comment

    I'm an Android user since 2010 mainly with Samsung and I don't think at all that <the new iPhone X looks a lot like a Samsung> specially when you find out it is 5.3 mm shorter than its Samsung "counterpart" and luckily it didn't inherit its excessive type of screen length vs width rate.
    And when it comes to its performance according to the Antutu's benchmark scores of 190,000 vs 174,150... it appears that Samsung lost the fight once more!

    • itprolonden Sep 21, 2017 Link to comment

      Opening instantaneously is good for me!

    • vagabonti Sep 23, 2017 Link to comment

      These synthetic tests will disappear soon or they will not be so popular. Not for anything but because they do not represent the real possibilities of the phone. I have always compared these results with a car of trunks and a 500-horsepower engine. A phone is not just a processor. And people understand it already, fewer of them are looking at these tests ... The overall experience is like a well-tuned rally car. It does not have to be 500 horsepower, but it moves very fast everywhere ...

  • Luke Meiritz-Reid Sep 21, 2017 Link to comment

    Iris Scan Unlock on my Samsung 8+ Unlocks in milliseconds and in tge dark it uses Infra Red... Perfect.
    Hmmm the 3D Facial Unlock FAIL iPhone X truly was an unexpected FAIL no excuses.... that should not happen ... definitely doesn't happen on the Samsung S8 never

  • Peter Harwood Sep 21, 2017 Link to comment

    Ermm thought facial recognition was already out on Android,so carnt see it taking years? Fingerprint scanners are far more reliable anyway and just as secure so dont know what excitement about facial recognition is all about. As far as bezeless design goes all a bit stupid looks alright but wait till you drop it?

  • ljhaye Sep 21, 2017 Link to comment

    iPhone 4 had a glass back and had numerous complaints about it as well. Apple bought prime sense in 2013 which is the company responsible for the xbox Kinect. Prime sense technology is what's responsible for Face ID. This is one feature that will take android manufactures many years to replicate because facial recognition isn't the same as a motion capture camera system.

    Deactivated Account

    • Luke Meiritz-Reid Sep 21, 2017 Link to comment

      Facial Recognition and Iris Scan Unlocks my Samsung S8 In milliseconds without Fail unlike the iPhone X on Stage in front of Millions upon Millions of Apple Fans

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