Why Is Apple Suing Every Single Android OEM? Simple: The Number 68

Why Is Apple Suing Every Single Android OEM? Simple: The Number 68


Apple sues Samsung, Apple sues Motorola, Apple bans Galaxy Nexus, Apple blocks HTC shipments, Apple blah blah lawsuit lawsuit patent patent yada yada yada. We’ve heard about it way too often over the past year. Many people speculate that Apple is doing this simply because they don’t like competition. Others say that Apple feels everyone copies their products and that they have had enough of it. But what’s the real reason that Apple is going so crazy on the lawsuits? I can tell you the reason, and it’s one magic number that has them worried at Cupertino HQ: 68.

Why 68? Because that’s the percentage of Android devices that were shipped in the 2nd quarter of 2012 according to a new report from IDC. Let’s break that down: Of the 154 million smartphones that were shipped in the 2nd quarter of this year, 104 million of them were Android devices. What was Apple’s “magic number”? 16.9%. 68% vs 16.9%. Big difference? Oh yeah. Reason for Apple to worry? You betcha.

But there was another company that had the most magic number of all: Samsung. According to the IDC report, 44% of those Android devices shipped came from Samsung, which is 20 million more than what Apple shipped, showing a 2% decline from what they shipped in quarter 2 of 2011.

Here’s a chart that breaks down the market share (from the IDC report) in millions for Q2 of this year, courtesy of

As you can see from the numbers, Apple has never been under so much pressure from Android more than it has this year, and to put it frankly, I think they may be worried that even a new iPhone release won’t be sufficient enough to reverse or put a major dent in Android's growth. 

Fact: Apple simply cannot match the Android ecosystem when it comes to shipment and sales. Knowing that, they turn to their legal team, in the hopes that the banning of any product from any OEM will leave a wider window open for a consumer to purchase an iPhone. Desperation move? I think so. Can it slow the Android momentum in the short term? Sure. Is it a good long term strategy? I doubt it.

Apple's biggest weapon will be the arrival of a new iPhone, which is rumored to have a slightly bigger screen, slightly modified design, and the great software/hardware that it’s known for. Its success this year will be a pivotal factor for Apple, and if it doesn’t hit the amazing sales numbers that it’s previous models have, then Apple could really have a “siri-ous” problem on their hands.

Picture credits: and (merged and edited by myself)

Source: ReadWriteWeb

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  • CJ Brown Aug 25, 2012 Link to comment

    Radioshack was matching the online deal from Virgin Mobile - $239.99 - 1st month's activation fee depended on what service you wanted $35 $45 $55 .... anyone you choose still keeps you under $300.00 total ...

    AceSoft 3980mAh Extended Double Layer Battery Back Hard Cover Door for Virgin Mobile HTC EVO V 4G Shooter Cell Phone USA was going for $33 on (I didn't see a lower price, but $33 seems like a fair price to me) ...

    I found OtterBox Defender-Series Hybrid Case and Holster for HTC EVO 3D (Black) on ranging from $15.00 to $25.00 ....

    I posted before the specs for Verizon's new HTC Droid Incredible 4g & Virgin's HTC EVO V 4G matches it in every way except for the back camera's megapixel (8 vs 5) ...

  • Matt Bell Aug 25, 2012 Link to comment

    I said to get the acesoft battery and back cover because I tried to other sets that didn't fit right. The 1st wouldn't work at all, the power button work not activate the phone. the The Z Laza worked and was the neatest looking but had a fit issue on the side between the volume buttons and the camera button section. Question, was the RS price of $339.00 including the 1st months activation?

  • CJ Brown Aug 24, 2012 Link to comment

    I plan on getting the extended double batter with back cover - along with an otter box (both are available @ .... the battery life has been the main complaint (I use juice defender & watchdog apps, which make my HTC DINC last about 12 hours) ... I don't think a 5 megapixel (vs an 8 megapixel) back camera is going to make a big difference (I <3 'd the front facing camera & the screen size / resolution was on par with the new HTC Droid Incredible 4G) ... 4G - Ice Cream Sandwich ready - affordable price - lower monthly fee - decent coverage (I believe the future will be No Contract Service & yes the price for a no contract iPhone is ridiculous, but its proof that No Contract Service is taking up a larger % of the market now) ...

  • Matt Bell Aug 24, 2012 Link to comment

    I would advise you to go to and get the acesoft 3980mAh Extended Double Layer Battery with extended back cover. The standard battery charge time can be shorter than a day. My only complaint but that battery fixed it. I got mine online at Virgin Mobile online and picked it up at Bestbuy . I thought that the 3D pictures without glasses would look awful but they do look 3D and look good too.

  • CJ Brown Aug 24, 2012 Link to comment

    Matt - I'm picking up the same HTC next month & leaving Verizon Wireless behind for Virgin Mobile ... I tested a model here in Las Vegas & I got service that was equal to Verizon's 4G Network (except my wallet wasn't getting raped) - check this out - RADIOSHACK has a sale on the HTC EVO V 4G for $339.99 ...

    No Contract, Unlimited Text - Data (even if it gets tethered I wont go over 2gig), less then 1/2 what Verizon was charging me ...

  • Matt Bell Aug 24, 2012 Link to comment

    The main reason Apple is suing is because they like over charging for their Iphones (i for idiot) I just got an htc EVO V 4G from Virgin Mobile for $300. For another $350 on top of that I could have got an iphone 4, it is like the Monkeys said in a song, "Status Symbol Land"! I have always been a rebel, my first computer was an Amiga, far better than the little B/W Mac (lunch box looking computer in 1985).

    By The Way, no contract, pay as you go $45 per month, unlimited!

  • Eric McBride Aug 16, 2012 Link to comment

    I agree KID. IOS has looked more or less the same on every single iPhone that's ever came out.

    They need something new.

  • KID ANDROID Aug 16, 2012 Link to comment

    I think the reason they dont sell them off like that is because its basically the exact same phone as the newer model always is & if you can get the newest version of iOS on it to then why would anyone pay that large of a markup for the new model when ya can get pretty much the exact same thing for several hundred dollars less. That & its just more evidence that your paying for the name & not the actual technology within the product. -KID ANDROID

  • Eric McBride Aug 16, 2012 Link to comment

    I have always wondered why they didnt do that CJ! Sell older iPhone's with no contracts at lower prices. Totally makes sense, yet they never do it (and probably never will).

  • CJ Brown Aug 16, 2012 Link to comment

    If APPLE is so desperate, then please impress Consumers with new (& better) Electronic Devices (so far, their Smart Books are the only thing left to impress & even these are gong to be kicked to the curb as soon as creative people start taking a better look at what Android, or even Microsoft, offer) ...

    APPLE could also do itself a favor by eliminating stock of its old 3G iPhones by offering them "for sale" at all "No Contract" Carriers (Boost & Virgin Mobile are offering iPhones for $500 & I just have to laugh at that price tag for outdated Smart Phones when it should be $100 - $200 with an option to have up-to-date software) ...

    Even Samsung, HTC, Nokia, LG, etc are opening up more to the "No Contract" market by offering decent Smart Phones (with up-to-date software), because it is a growing market (you ignore it? you lose revenue!) ...

  • Eric McBride Aug 13, 2012 Link to comment

    So true man. Friend of mine was a hard core Blackberry user for years. He finally took a chance and got a Galaxy S3. Safe to say he will NEVER look back :-D

    He is SO impressed with it.

  • headshrinker Aug 13, 2012 Link to comment

    This is great news! So far I have 'influenced' three of whom I know to buy an S3 instead of an iphone. i feel like I'm helping them get their money's worth. I'm glad nobody's left unsatisfied - They were actually quite blown away like "wtf, where did android come from!"

  • Eric McBride Aug 13, 2012 Link to comment

    Thanks bud!

    I agree with your points as well. Anytime anyone tries to monopolize something is this day and age, they are asking for trouble.

    And yeah, their "thermonuclear" effort certainly hasn't gotten them very far! :-D

  •   8
    Deactivated Account Aug 13, 2012 Link to comment

    Good article, Eric.

    Yes, Apple are desperate. And they're bullies. And they're sore losers. Apple is like the obese spoiled rich kid who thinks that the whole world is supposed to revolve around him, and stamps his feet and cries like a baby when he doesn't get his way.

    Apple wanted to monopolise the tech world, but guess what? No-one likes monopolies. No-one likes dictatorships. Apple wanted to turn the tech world into North Korea, but who wants to live in North Korea? The patent trolling is the last, sad, pathetic attempt to curb the ascendancy of Android. The best Apple can do now is win a few small battles. They actually lost the "thermonuclear" war some time ago.

  • Eric McBride Aug 13, 2012 Link to comment

    @kss - LOL :-D

    @Sherwood - That's how I see it as well. Each update = less impressive each time. The temporary delays the lawsuits bring are exactly that...temporary. They would be much better off, as you said, spending the money they use for court dates on other things.

    @TiMo - Symbian used to be king! Microsoft just can't seem to catch a break when it comes to mobile. They lack the style :-D

  • Ti Mo Aug 13, 2012 Link to comment

    Hahahahahaha symbian is still sold more than windows phone haha

  • Sherwood Robinson Aug 13, 2012 Link to comment

    well let's see. my biggest issue with Apple has always been the limiting iOS unless you JailBreak after each update.

    To top that now they release new version of their devices with less than impressive changes to the hardware.

    In the end you have to be better than the competition to win. The stats show Apple what The consumer wants. Suing the companies that give that to the customer is not going to get you far. Just delay things.

    Apple save the money you are spending on legal fees, along with the money you have banked already, and use it to copy what android is getting right. Then you will see a tremendous growth in sales.

  • kss imkum Aug 13, 2012 Link to comment

    ok. it is inappropriate but can't hold back. from the title I thought they were going down and still be owed one 68=69-1

  • Eric McBride Aug 13, 2012 Link to comment

    I agree. In the long term, they will lose. I think they are honestly just a bit desperate.

  • charlotte tom Aug 13, 2012 Link to comment

    apple cant own the industry or they would be considered a monopoly like the stupid feds said microsoft was. so they will lose in court.

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