Samsung and Android have fallen out: is a separation inevitable?

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Once again we’re hearing rumors of big changes taking place within Samsung. Some sources claim that the Korean giant could ditch Android and launch its own OS: Tizen. A great idea in theory, and a little competition wouldn’t do Android any harm, but as you might expect things are a lot more complicated in practice.

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Tizen, the third musketeer?

There are currently several mobile operating systems on the market, but the main two are without doubt Android and iOS. The competition motivates them to improve (and copy one another), but the struggle between the manufacturers is beyond technology, plunging some manufacturers into a war of independence. It seems that there could now be a new issue to contend with: the coming of a new operating system.

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Tizen already exists on Samsung’s smartwatches. © NextPit

Ditching Android is a strategic decision that does have its advantages. In Samsung’s case (as that’s who we are talking about here), we could see the manufacturer incorporate their own hardware (I’m thinking of the Exynos) on a smartphone running on their own operating system. In short, this copies a model that has proven itself to be an effective option: just like Apple with their iOS. Google drew similar inspiration from this and released its Pixel smartphones.

Things are much simpler for Google. Whatever app you need you’ll most likely find it on Android, regardless of whether you have a Pixel or not. Everything that the American manufacturer does has been to put more of Google into the Pixel’s Android system (especially with Google Assistant). For Samsung, it’s a different ballgame: it must create its own operating system which, unlike Android, isn’t as widely used. In addition to this, it’s popularity is largely thanks to the brand’s smartwatches.

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Will Samsung join Apple and Google in this fight? © NextPit

Can the miracle remedy work?

As we already noted: the main problem with Tizen is that it doesn’t have many users. Fewer users means fewer apps, so fewer apps mean fewer users. How do you break this vicious circle? Samsung has taken the lead in this by proposing a program to encourage development in this context. Those developers who create an app, keeping to Samsung’s conditions, will earn a tidy sum of $10,000.

What an incentive. Developers will be paid and users will find the apps that they need: everyone’s happy. At least from this perspective. On the other hand, these apps will need to be kept up to date on Tizen (via updates) in the same way as for Android. This will entail a lot of work with no reward for only a handful of users - who will not all necessarily be grateful. It’s no use pushing developers to create apps if Samsung can’t ensure that they will be updated.

Unlike us (geeks!), a “normal” user isn’t really interested in their operating system, the only thing they are really interested in is being able to use apps. Whether its Android, Tizen or whatever other OS, it doesn’t make a difference so long as you can open and close applications with ease. Other users - perhaps more advanced users - would be horrified to no longer have Android on their device. Tizen is the unknown. It would be straying from the path, and in doing so some advantages would could be lost.

It will be difficult for Samsung to make everyone happy, but if users can find the applications they want and can use their phone as easily they could with Android, there shouldn't be any issues in changing the operating system. That said, this is only the first step for Samsung. Beyond this point it will then need to organize its ecosystem around it, just like Apple. It’s a little like chess, first you place your pawns strategically then you move them to the offensive. Another possibility is Samsung could enter into partnerships with other manufacturers to use their system rather than using Google, breaking it down and gaining users.

Will Samsung succeed where Microsoft failed?

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  • mike Nov 26, 2016 Link to comment

    let Samsung go to tizen..I'll stick to android. android is the free world. no restrictions like. Iphone. if Samsung does go to tizen you'll be locked down like an iPhone world. with huawei, one plus, and host of others LG, HTC etc there will never be a lack of android phones and app development. Im on an HTC M8 and rocking 7.1 nougat...again that's development for ya.

  • Dazzler Nov 24, 2016 Link to comment

    I've got the S7 Edge, love it, and most of the Nougat features are already in Samsung's Marshmallow build so I'm not too worried about their update speed.

    I'd never buy a Tizen phone though. I've had Windows Phones in the past, and while they stand out in a crowd, the lack of apps and app updates is very annoying!

  • Greg1100 Nov 24, 2016 Link to comment

    Got a Note 4. Waited for Note 7, but they screwed that up, so waiting for S8. I will wait for the hue and cry to die down, and if one hint of trouble, I will be off to One Plus.
    I am used to Android- for the most part like google stuff. It will be a fair time before there will be the amount of tidy apps available to Tizen.

    •   46
      Deactivated Account Nov 24, 2016 Link to comment

      You should really think about LG's V 20 removable battery and Micro SD I got the Note 4 and it still a great phone. I will get the V 20 if something happens to my Note 4.

      • Greg1100 Nov 24, 2016 Link to comment

        According to the jungle drums, LG V20 is not supposed to be coming to UK- AGAIN !!! Why do phone makers not make phones for everywhere, instead of just a few countries. I thought the idea of making stuff was to sell it- wherever you can. A sale is a sale- money coming in. Dipsticks.

      •   46
        Deactivated Account Nov 24, 2016 Link to comment

        Order it online have it shipped. I do it all the time. Philippines has a large duty on electronic so I buy them in US and have them shipped though air freight company avoids duty. Works great on small stuff. Got the G5 with a fitness tracker, external battery charger and two extra batteries cheaper than I could buy just the phone here, with all the shipping included. Check out B&H camera usually have good deals.

  • Martin Ephgrave Nov 24, 2016 Link to comment

    But what if Tizen is faster better with battery life with sd cards ???????

  • Ted Nov 23, 2016 Link to comment

    samsung has never got its act together with television apps, though have to agree tv is not really the place for most apps, samsung also behaves very like apple, once your in its ecosystem it keeps squeezing money out of you to stay there

  •   46
    Deactivated Account Nov 23, 2016 Link to comment

    Nokia - Windows, Samsung - Tizen. Will one learn from the other, or will Samsung suffer the same demise?

  •   12
    Deactivated Account Nov 23, 2016 Link to comment

    All things come surely in time so yes Samsung will move away from Android within a couple of years. As for Tizen it's an excellent operating system and the applications are growing and development has come a long way especially these last 2yrs. Tizen will be much better than Windows rather easily and the bottom line is Samsung users will follow Samsung whatever they decide to do. Without Samsung Android is DEAD they become windows essentially. I've always said Samsung is android nobody else compares or comes close period so as Samsung goes so do I.

  • Louie Cafarella Nov 23, 2016 Link to comment

    I've been a Samsung customer for a while now, but if they ditched Android I'm sorry but I'd be leaving them. Most likely for the Google Pixel variants. Shit I'm even thinking of doing it already. My S7 edge lags so damn bad and it's only 7 mo old. Even my old ass iPhone 3G didn't lag this bad. It overheats too. We shall see what happens.

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    • Andrew Burgin Nov 23, 2016 Link to comment

      Turn on developer option it speeds up your phone, video on you tube how to turn it on Samsung phones

    • Ralf Fensch Nov 23, 2016 Link to comment

      My 7 month old s7 edge does not lag a bit. It's as snappy as it was when I got it. Overheating problems ? None here whatsoever. Only on the fast charger it get's warm like any other phone. I dont know what your problem is, but you need to learn how to handle a phone and maintain it properly. Maybe an old flip phone will work for you !

    • The Multiverse Nov 24, 2016 Link to comment

      If your S7 Edge is lagging, there probably is a software issue that shouldn't be too hard to fix. And of course you would take appropriate action to fix this problem rather than just buying a new phone, at least, I sure hope you would. Remember it's a S7 Edge, so it shouldn't be lagging at all (besides, you may have very well caused the lagging yourself). Don't give up so fast!

  • Angela Jones Nov 23, 2016 Link to comment

    I've heard of Tizen. If Samsung did ditch Android for Tizen, (I can't see it happening yet!) What would happen to the existing handsets? I s'ppose if it did happen, the present handsets would be too old anyway! The article mentioned something about Exynos, which I believe the international variant of s7/s7 edge runs on. It'll be interesting to see how this pans out! :)

  • Greg1100 Nov 23, 2016 Link to comment

    Hope it will be better than Bada 1 or Bada 2.. Bada 2 took longer than forever to turn up---sounds familiar.

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  • Andrew Burgin Nov 23, 2016 Link to comment

    Samsung thinks Tizen might make them more succesful like Apple have with there own software,but with consumers so use to Android on Samsung phones will find it hard to make the switch if Tizen does not offer All the Applications Android offers,if they can work with Google and make Tizen so you can still get Android Applications still on there phones,but just look at Touchwiz people are still not completly happy with that all the time,It might be a Gamble that back-fires on Samsung with Tizen

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