Google wants to reinvent instant messaging (again)

Google wants to reinvent instant messaging (again)

Google is desperately trying to impose itself on the instant messaging market. After a series of failures, this time the Mountain View company presents a more developed (although not yet entirely clear) strategy: Chat could well be their key to success.

Yet another desperate attempt from Google?

Let's start at the beginning. At the very beginning, there were dinosaurs. Then there were text messages. Later, there were instant messengers. Google had a foot in it, then it tripped and has had trouble getting up. It may have used Google Allo and Google Duo as crutches, but to no avail. So Google has looked for an alternative to return to the market and the solution is to return to the source: go back to the first step and improve SMS.

The evolution of SMS has already been the subject of many rumors for some time. RCS, i.e. SMS version 2.0, consists of a service (and not an application), which means that you can use it from a compatible messaging application (Samsung, Huawei, LG, HTC applications and many others will be) but also that your operator must allow this change. It is this particular point that poses a problem, especially in the USA where operators such as Verizon have a lot of power and do not look favorably on changing SMS.

the verge rcs chat
Many partners are involved. / © The Verge

So what does Chat allow?

Google named this service and gave it the name.... Chat. Despite the unimaginative moniker, it is still likely to make waves. On the one hand, it is an alternative to Apple's iMessage, a major competitor of Google, by allowing communication via the Internet between Android users. On the other hand, it is an alternative to the (very) numerous instant messaging applications already present. That said, going on a crusade against Facebook is likely to be no easy task.

Chat therefore offers to do what can already be done by SMS/MMS, i.e. send messages containing text or multimedia files, but also some instant messaging features such as sending audio messages or group conversations. The good news is that the service will not only be available on smartphones, you can also use it on a web platform (using a QR code, like WhatsApp) and maybe even on other devices. At first glance, Chat will not be encrypted, which may slow down its evolution... In any case, we should have more information at the Google I/O in a few weeks.

AndroidPIT WhatsApp hero br 1107
Would users really abandon WhatsApp? / © NextPit

Where and when?

Many manufacturers have indicated that they are working on compatibility with this technology. The Verge was told that the service is on track to become available to many users (presumably in the United States and Europe) within the next 12 months.

Do you think Chat can revolutionize instant messaging?

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  • Mark G. Apr 21, 2018 Link to comment

    I can understand Googles desperation with 3 failed initiatives. This unfortunately sounds like another failure. I'm slightly old school in that I use sms as the primary messaging service, though I don't use mms as this is a chargeable service (extra on top of my monthly sms allowance).
    I do use messenger and WhatsApp, but only because certain people/family use it as their primary messaging service.

    This proposal from Google will only work if its free to use (certainly not 30/50p per mms), which I don't believe will be the case.

    Google has some great services, unfortunately messaging and social media are not associated with Google, and I can't see how they can become no1 unless it's a truly universal messenger. Otherwise why would people switch from a perfectly acceptable service that is free and encrypted that allows a quick and easy way to send multiple types of media and messages, to a service that offers less usability and possibly charges for the privilege.

    Peace 🖖

  • Rusty H. Apr 21, 2018 Link to comment

    Carriers would LOVE to dump SMS...they make no money on it. It piggy backs on the standard carrier signal. Use to crack me up back in the day, when people were PAYING huge for text messages. Gravy for the carriers. If they could get rid of text, you know it would be something that REQUIRED data, which is a gold mine money maker for carriers.

  • Неуроник Apr 20, 2018 Link to comment

    Ufff, another app... allo, duo, hanghouts, mensajes, gtalk...

  • R.S Laurent Apr 20, 2018 Link to comment

    I give it 6 weeks before they either abandon it or someone else comes up with ANOTHER idea of how to "reinvent" messaging and it's just plain forgotten.

  • Albin Foro Apr 20, 2018 Link to comment

    For a low-end prepaid user SMS works reliably except for having to manually toggle "data" for any MMS features, and absurdly high international texting - requiring a switch to Skype on wifi. From the press, this Chat will be carrier supported and presumably cure both the MMS / SMS gap and reduce carrier charges on the user's end, on the standard message app - if so, that's good. (The dog's breakfast of similar, redundant text bubble apps and services built around grinning selfie "communities" looks like 24/7 Saturday morning cartoons with Lucky Charms cereal - ick.)

  • storm Apr 20, 2018 Link to comment

    Signal for the win. No ties to a company fishing for data, secure, encrypted.

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