The Galaxy Round is a lemon?

The Galaxy Round is a lemon?

You may remember all the Galaxy Round that almost looks like a parody itself.

GalaxyRoundLemon
The Galaxy Round is like a lemon? Seriously? / © Samsung

The video, set for Korean TV release, will push the world's first curved screen smartphone on the South Korean market via the SK Telecom network. At the same time, it provides the rest of the world with yet another funny technology ad that is cleverly self-deprecating compared to just how ridiculously out of touch Facebook and Apple, for example, sometimes are with their advertizing. They seem to think they produce the meaning of life, not a crappy social network with too many ads or average products that simply cost way too much.

Link to Video

The ad features hands holding lots of round things with a background of classical music. At first it may seem to be serious, with a baby's hands being caressed by a mother's fingers, but when that thumb starts caressing lemons and half an avocado, you know they're having a bit of fun with it. The weird things is though that almost all the objects in the ad are convex, not concave, meaning that Samsung got the curve the wrong way around if you take the ad literally. The only thing in the ad that is actually curved the same way as the Galaxy Round is paper. And a hip flask, but we're guessing that's not the message they're trying to send.

GalaxyRoundAvocado
I don't know about you, but having a phone like half an avocado makes me happy. / © Samsung

Samsung has done other funny ads in the past, including the stare at an S4 in the Zurich main station for 60 minutes, adding a degree of difficulty to the task by adding fighting couples, motorbike stunts and police dogs to try to get the contestants to flinch.

What do you think of the new ad? Do you like Samsung's self-deprecating advertizing style?

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5 comments

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  • I live in Korea. I'm sure that they didn't understand the connotations of calling something a "lemon." You'd think such a huge company would hire a native speaker to check things like this. Engrish is everywhere.
    Also, avocados are extremely expensive here. Associating it with an avocado would imply freshness, healthiness (or "well-being" as the Engrish experts here call it) and luxury. Yes, they mix adjectives and nouns regularly here. It's truly entertaining.
    BTW-I love my Galaxy Round.


  • Yeah, I can't say I've ever rubbed up an avocado, but it could just be the experience of my life... Or not.


  • Amy R. Oct 29, 2013 Link to comment

    Haha, good one Henry!


  • For all we know, it could be normal to want a phone that feels like an avacado in Korea.


  • Amy R. Oct 28, 2013 Link to comment

    Haha, stupid PR. I wish they would just talk about the product rather than try to be clever. If I was to watch that, it wouldn't leave me wanting to by it. They would lose me when the thought creeps in that the Galaxy Round is a "lemon". You know what I mean by that. Kris, I blame you for that ;)

    What do they think is the intelligence level of the general populous? Obviously pretty stupid. They could have at least tried to use accurate comparisons.

    I try to take technology seriously but this is usually the kind of stuff that keeps me from buying it.

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