What is Pixel’s new Lookup feature?

While Google only provided minimal details about Lookup, the name implies you can perform a reverse search for the phone number that called you, possibly identifying the true caller ID with just a tap of the Lookup button from the dialer. 

In addition, the feature will reveal other details like address and category if it is an establishment or company. It was also discovered earlier that tapping the Lookup feature will yield Google Search results about the caller’s information. It is safe to assume this feature will heavily utilize Google’s caller ID database.

Google debuts new Pixel Lookup feature to reverse phone number search unknown numbers
Pixel’s Lookup is compatible with Pixel phones running on Tensor chipsets such as Pixel Fold and Pixel 6 to Pixel 8. / © Google Image source: Google

As hinted by the compatibility of the feature with the Pixel Fold (review) and Pixel 6 models which are equipped with the newer Tensor SoC, Lookup may also tap on machine learning capabilities in these flagship chipsets. With AI assistance, the internet search giant could enhance the verification of search results.

Essentially, Lookup has the same basic function as third-party phone apps like Truecaller ID. The latter app integrates a reverse search feature, although you’ll need to manually input the number, unlike Pixel’s version which can be performed via a few taps from the dialer.

At the same time, Truecaller ID uses its network instead of performing an online search, which is touted to be composed of over 400 million people.

Is Lookup coming to non-Pixel Android smartphones?

At the moment, it appears the feature is restricted to a few countries at launch. According to some Pixel users (via Android Authority) who updated to the June Pixel feature drop, it is available in the USA and Canada. This means availability will also depend on the network carrier.

Google didn’t confirm whether it intends to integrate the feature in Android 15 or future major OS iterations. Just like other Pixel features, Lookup could make its way to non-Pixel phones through the Android phone app.

Do you think the Lookup feature would prove useful? Let us know your answers in the comments.

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