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The More the Merrier: Apple Intelligence Could Integrate Gemini

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Besides ChatGPT, Apple has more or less confirmed plans to integrate more chatbots with Apple Intelligence, although they remained tight-lipped about the next AI model that could be added. Now, a fresh report highlighted Google's Gemini as next in the pipeline, with the model believed to be fully baked in before the release of Apple Intelligence later this fall.

In its latest newsletter, Bloomberg's Mark Gurman cited an unnamed source that mentioned Apple holding talks with Google and Amazon-backed Anthropic to embed another chatbot into Apple AI. However, the leaker iterated that Apple is leaning more toward Google's Gemini compared to Anthropic.

It added that the partnership between Google and Apple would be announced this fall when the latter finally ships Apple Intelligence to supported devices including the iPhone 15 Pro (review) series, the upcoming iPhone 16, and Apple M chipset-powered iPads and MacBook laptops. Apple is expected to host its next big event in September.

How Google's Gemini might be integrated into iPhones

Similar to how OpenAI's ChatGPT is integrated, Apple is believed to utilize Google's Gemini as a chatbot option when handling complex requests and tasks from users in areas where Siri cannot perform.

There were also earlier reports that the Gemini model would support more than just user queries via chat or voice input. For instance, the AI model could be used as an engine to run cloud-based AI tasks like enhancing photos and videos, similar to how Google implemented it in the Pixel 8 Pro.

Interestingly, Google already offers a Gemini app for iPhone and iPad, but this works as a standalone chatbot and an option to Google Search as opposed to a full-fledged AI model.

Based on what we know, the use of Gemini and ChatGPT is seen as a band-aid solution as the iPhone manufacturer is still developing its own AI model dubbed Ajax. However, reports speculated it would take a few more years before Apple could make Ajax as capable as existing third-party alternatives.

It remains unclear what Apple's plans are going forward and whether the company will offer other chatbots to its users. Likewise, what are your thoughts on the Cupertino tech giant relying on other companies to deliver AI on its devices? 

Source: Bloomberg

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Jade Bryan

Jade Bryan
Junior Editor

I still remember how amazed I was when I first got hold of the Nokia 3210 back when I was a kid, and it was during that time I developed my love for technology, particularly for mobile phones. I started sharing my knowledge through writing in different blogs and forums back in Nokia Nseries era. I even make videos before where I put different phones side-by-side. Today, I'm still an avid enthusiast of smartphones, but my interests have evolved into smart devices and electric vehicles.

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