Hot topics

Apple announces fresh racial equality and justice initiatives

Apple Propel Center
© Apple

Read in other languages:

As much as Apple fanboys hoped to see a new, surprise Apple product launch in the very first week of 2021, the big announcement that came from Apple earlier today was more about the company’s social commitments and justice initiatives.

Apple, on January 13, 2021, announced a slew of equality and justice initiatives as a part of its $100 million Racial Equity and Justice Initiative (REJI). For those unaware, the Racial Equity and Justice Initiative was first announced back in June 2020 and is led by Tim Cook and Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. Apple had initially earmarked $100 million for this project. 

The initiatives, the company claims, form a larger part of its mission to ‘help dismantle systemic barriers to opportunity and combat injustices faced by communities of colour.’ To that effect, the company announced the commencement of three initiatives

  • The Propel Center - A unique global innovation and learning hub for Historically Black Colleges and Universities (HBCUs)
  • An Apple Developer Academy - This is intended for coding and tech education for students in Detroit
  • VC funding for entrepreneurs of colour - Apple also announced its willingness to offer VC funding for Black and Brown entrepreneurs looking to build the next big startup.

Apple CEO Tim Cook, announcing the initiative confirmed these moves are will go along way in building a more just, more equitable world. He went on to add how the initiative partners with people from a wide range of backgrounds and sector. Among the people set to benefit from the program include students, teachers, developers and entrepreneurs, to community organizers and justice advocates.

For the Propel Center, Apple is spending $25 million to create a 50,000 square feet space that will include labs and lecture halls. The Developer Academy in Detroit will be completed in collaboration with Michigan State University where Apple aims to train budding developers from Detroit with the help of the new academy. Additionally, the academy will also offer a 30-day introductory course for new learners before the sign up for a 10 or 12-month long intensive program. 

Apple’s fresh investments in VC and Banking aims to fund minority-owned businesses and aims to support as many as 1,000 new companies in the next 20 years.

Source: Apple

The current best Samsung phones to buy

  Editor's choice S23 with a bigger display 2023 flagship 2023 foldable flagship 2022 fodlable flagship 2023 compact foldable 2022 compact foldable Affordable flagship The popular mid-ranger
Image Samsung Galaxy S23 Ultra Product Image Samsung Galaxy S23+ Product Image Samsung Galaxy S23 Product Image Samsung Galaxy Z Fold 5 Product Image Samsung Galaxy Z Fold 4 Product Image Samsung Galaxy Z Flip 5 Product Image Samsung Galaxy Z Flip 4 Product Image Samsung Galaxy S23 FE Product Image Samsung Galaxy A54 Product Image
Review: Samsung Galaxy S23 Ultra
Review: Samsung Galaxy S23+
Review: Samsung Galaxy S23
Review: Samsung Galaxy Z Fold 5
Review: Samsung Galaxy Z Fold 4
Review: Samsung Galaxy Z Flip 5
Review: Samsung Galaxy Z Flip 4
Not yet tested
Hands-on: Samsung Galaxy S23 FE
Review: Samsung Galaxy A54
  • $1,199.99
  • $999.99
  • $799.99
  • $1,799.99
  • $1,799.99
  • from $999.99
  • $999.99
  • $699.99
  • $449.99
Go to comment (1)
Rahul Srinivas

Rahul Srinivas
Senior Editor

Among the most experienced tech journalists from India, Rahul has spent the better part of the past decade writing and experiencing technology. In his decade-long career, Rahul has contributed to several Indian and International publications, including Mobilegeeks, Onlygizmos, iPhoneHacks, and The Inquisitr. Before joining NextPit, he held the position of Senior Editor at MySmartPrice - one of India's largest product research platforms.

To the author profile
Liked this article? Share now!
Recommended articles
Latest articles
Push notification Next article
1 Comment
Write new comment:
All changes will be saved. No drafts are saved when editing
Write new comment:
All changes will be saved. No drafts are saved when editing

  • 49
    storm Jan 14, 2021 Link to comment

    It would mean more to me if they shut off their trackers and OS lockdown in a step to protect and empower all users.

    Same for Google really.