Hot topics

Samsung thinks it is okay to mock iPhones in its latest foldable ad

NextPit Samsung Galaxy Z Flip 4 Folded
© nextpit

Read in other languages:

Despite the unique foldable form factor of the Galaxy Z Fold 4 and Flip 4, the iPhones remain to be a big threat to Samsung's market share. This is why Samsung is instead resorting to clever ads and sometimes making fun of the Cupertino brand. That's pretty much reflected in this latest clip of Samsung mocking Apple for not having a foldable iPhone.

Samsung is not afraid of how its recent videos would lead to whether it would earn positive responses or not from its fans or Apple users. But it is now clearly taking advantage of Apple as it misses a foldable iPhone offering.

The South Korean firm has launched a follow-up clip called "On the Fence" which shows an undecided user who is having a hard time choosing between a foldable Galaxy and an iPhone. A woman on the other side was able to convince the user to test the Galaxy Z Flip 4 before two supposedly iPhone users popped out praising how cool the foldable device was.

On a separate video, Samsung posted a World Cup-themed ad showing the Galaxy Z Flip 4s performing the Mexican wave. But because the iPhones are missing a folding structure, they were not able to do the same action, resulting in the crowd making fun of them.

While Samsung Apple is pushing too hard with these actions, Apple is still reported to dominate the premium smartphone segment. It also plans to announce a foldable iPad first in 2024 followed by a version of a folding iPhone in 2025. It's unclear what will be the iPhone form factor, and if it will be inspired by the clamshell Flip 4 or not.

What are your thoughts on Samsung's latest ads? Do you think these will benefit Samsung in the end? We'd love to hear your comments.

Source: Twitter

nextpit receives a commission for purchases made via the marked links. This has no influence on the editorial content and there are no costs for you. You can find out more about how we make money on our transparency page.
Go to comment (2)
Jade Bryan

Jade Bryan
Junior Editor

I still remember how amazed I was when I first got hold of the Nokia 3210 back when I was a kid, and it was during that time I developed my love for technology, particularly for mobile phones. I started sharing my knowledge through writing in different blogs and forums back in Nokia Nseries era. I even make videos before where I put different phones side-by-side. Today, I'm still an avid enthusiast of smartphones, but my interests have evolved into smart devices and electric vehicles.

View all articles
Liked this article? Share now!
Recommended articles
Latest articles
Push notification Next article
Write new comment:
All changes will be saved. No drafts are saved when editing
Write new comment:
All changes will be saved. No drafts are saved when editing

  • Rusty H. 33
    Rusty H. Dec 19, 2022 Link to comment

    Apple & Samsung (in the usa at least) have a "duopoly" in the market because most American consumers still buy their phone from carrier stores. Walk into any carrier store and it's like you walked into an Apple or Samsung store. The employees will push them and they are displayed in front of everything else.

    stormCamila Rinaldi

  • 49
    storm Dec 19, 2022 Link to comment

    I thought they were funny.

    And apple's dominance of the premium phone market doesn't really mean the iphone is a premium product. Their dominance is of the US market. What's premium to a consumer is really determined by the local economy and Apple really can't compete in most of the world that way.

    Camila RinaldiJade Bryan