Hot topics

Huawei fakes P30 Pro photos and gets caught (again)

AndroidPIT huawei p20 pro 3183
© nextpit by Irina Efremova

Read in other languages:

Naughty Huawei. The Chinese manufacturer has been caught faking photos for its upcoming P30 Pro smartphone. The photos are actually taken with a DSLR camera. The company has offered a timid response.

Feeling a sense of déjà vu? That's because we've been in this boat before. Huawei was caught using a similar stunt in August 2018 around the launch of the Nova 3. This time, Huawei published some image samples as part of a new advertising campaign for its upcoming flagship devices that appear to show off a periscope zoom lens. The image of a volcano, however, is a doctored DSLR image taken by Tom Pfeiffer. The images were put side by side by our friends at The Verge.

huawei p30 ad side by side.0
Huawei's promo shot (left) and the original by Tom Pfeiffer on gettyimages. / © The Verge

Huawei has been quick to clear things up, however, offering this official response: "We’ve been made aware that there might have been some misunderstanding regarding our recent HUAWEI P30 Series teaser posters. We would like to reiterate that those are, in fact, only teaser posters, and are only intended to hint at the unique new features that will come with the HUAWEI P30 Series.

"Huawei has acquired the licenses to the original images and the posters are artistic renditions of said features only. We’d like to take this opportunity to thank the media for their interest in our posters. We have much to announce in the coming weeks. Please stay tuned."

So the photos used in the campaign are just to tease new features, and the world's second-largest smartphone manufacturer never meant to deceive consumers into thinking they were taken with its P30 phone. You can draw your own conclusions as the authenticity of that claim.

huawei p30 pro exclusive 5 1500x1000
Is this the Huawei P30 camera setup? / © Digital Trends

The Huawei P30 is set to launch on March 26th at an event in Paris. Our own Luca Zaninello will be in attendance to report on the launch of the new devices. The P30 series is highly anticipated, at least in Europe. The camera, in particular, has been much discussed. Early leaks suggested that the phone would feature four rear cameras but at the MWC 2019 in Barcelona last month, a non-functioning P30 Pro prototype appeared with only three cameras on the back. We'll have to wait and see what is officially released in a couple of weeks to know for sure.

Other than the camera setup, we're expected HiSilicon's Kirin 980 SoC and probably an in-display fingerprint sensor similar to that on the Mate 20 Pro.

What do you think about the practice of using DSRL photos in smartphone marketing campaigns? Does this mislead consumer?

Source: GSMArena

The best camera phones to buy in 2024

  Editor's Choice The Best Android Alternative The Best Camera iPhone The Best Camera Under $1,000 The Best Camera Under $600 The Best Camera Under $500 The Best Camera Foldable
Product
Image Google Pixel 8 Pro Product Image Samsung Galaxy S24 Ultra Product Image Apple iPhone 15 Pro Max Product Image Google Pixel 8 Product Image Google Pixel 7 Product Image Google Pixel 7a Product Image OnePlus Open Product Image
Review
Review: Google Pixel 8 Pro
Review: Samsung Galaxy S24 Ultra
Review: Apple iPhone 15 Pro Max
Review: Google Pixel 8
Review: Google Pixel 7
Review: Google Pixel 7a
Review: OnePlus Open
Offer*
Go to comment (0)
David McCourt

David McCourt
Editor

David enjoys staying abreast of the latest technology and newest Android apps. Outside of the office, he can be found playing snooker and writing bad 00s indie songs.

View all articles
Liked this article? Share now!
Recommended articles
Latest articles
Push notification Next article
No comments
Write new comment:
All changes will be saved. No drafts are saved when editing
Write new comment:
All changes will be saved. No drafts are saved when editing