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HTC continues to shrink: revenue falls by 62 percent

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2018 didn't start very well for HTC, and the end of the year doesn't look any better either. The decline in sales of the former giant is dramatic. Yet, HTC is still holding its ground, and there are even cautious prospects for improvement.

From a financial point of view, HTC is anything but on the road to success; for the seventh year in a row, the figures are falling. However, the decline has never been stronger than in 2018. Year-on-year, HTC's revenues are down 62 percent, according to Bloomberg analyst Tim Culpan.

HTC has been struggling for years with declining market shares and falling sales figures, particularly in the smartphone segment. At the beginning of the year, the move of 2,000 HTC employees to Google seemed like a good move. HTC was one billion dollars richer, but also poorer when it came to their development team. Poor conditions, if you want to continue playing an important role on an increasingly competitive and difficult market.

An interesting fact to note: the ongoing decline of HTC has not yet had any effect on the executive position; Cher Wang continues to head the company together with her husband. While other manufacturers have long been rolling heads in such situations, HTC is entering the new year with a largely unchanged management team.

However, there is still hope the Taiwanese manufacturer, as it's realigning itself and focusing on different projects. The Vive division is still doing well in Virtual Reality, the first products for the new 5G network are already available from HTC, and the Exodus blockchain smartphone is an exciting experiment. Is that enough? We'll see.

What has been your favorite HTC smartphone so far? Let us know in the comments.

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  • 25
    Deactivated Account Jan 6, 2019 Link to comment

    May be and it HTC should switch to Android One, should work in more practical and less gimmicky smartphones and should try to win the confidence of Tech Enthusiast community.

  • David Martrano 29
    David Martrano Jan 4, 2019 Link to comment

    HTC, hardly trying company. It's like they forgot how to sell a phone. I had the HTC 10 for 2yrs, a very good phone. That's when Verizon actually sold them. After I purchased it was dropped by other carrier's also. I think that was beginning of the end for US carrier support. Actually I feel this is a very sad story. They were one of the best, once!