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Broken privacy: Apple forcibly collects your personal information too

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Last week, Apple was alleged to collect users' data despite turning off the analytics setting on iPhones. The Cupertino company is now again on a hotseat after the same researchers revealed that personalized IDs may also be sent to Apple. Crucially, these data could include more sensitive information like your name, birthday, and email address tied to the iCloud account.

A group of researchers called Mysk have dug further into the analytics codes that Apple continues to collect even when you opt-out sharing the data. According to them, a specific "dsId" or Directory Services Identifier is linked to your iCloud account. Surprisingly, they argued that this DSID is identifiable and associated with any data in your iCloud such as full name and email address.

The report of Mysk questions Apple's privacy policy presented to users at the start. Based on their Device Analytics & Privacy policy, it notes that "None of the collected information identifies you personally." which is clearly stated in the first paragraph.

More importantly, the team is confirming that the previous reports of analytics data in the App Store that are harvested by Apple contain DSID. This means that not only were the user's behaviors and activities sent to Apple's servers, but they were able to personalize each report. In addition to the App Store, the practice is also common for other official apps of Apple.

The recent findings have put Apple at the center of controversy given the Cupertino company is known to have a solid standpoint in protecting users' privacy. It could well be distinguished Apple has started to change some of its tracking policies after they introduce ads to iOS 16 and iPadOS ecosystems.

Do you think Apple knowingly broke its privacy agreement? Let us know your comment. We're listening.

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