Motorola just keep on doing things right. First they released a smartphone like no one had seen before in the Moto X, then they near single-handedly reinvented what consumers should expect for their dollar with the Moto G. To top that feat they then destroyed the price line of what a near-stock Android device (that is actually faster than the Galaxy S5) could be with the launch of the Moto E. And now they're embracing the community of modders that like to play around with their devices by adding the Moto E to their Bootloader Unlock program.
By allowing the Moto E's bootloader to be officially and easily unlocked, Motorola has put the device on the radar for those that like to flash ROMs and generally mess around with their phone - but that don't want to risk bricking a 700 USD flagship. It also demonstrates a willingness to participate with all levels of the Android community, from those simply wanting a solid, low-cost device to those that are willing to mess one up just to entertain themselves. There's more to this than simple hacking though, as unlocking a bootloader and flashing custom ROMs often becomes the only means of getting new firmware updates after OEMs abandon their handsets, as we've just seen with the international Galaxy S3.
Moto E's destined for the US, Canada, Latin America and Europe will be officially unlockable, essentially making the Moto E the official partner of modders and tweakers worldwide. Previously, Motorola bootloaders were a difficult nut to crack, but with the Bootloader Unlock program, Motorola are accepting that owners want to have complete control over their devices, and the more that OEMs can do to accommodate this, the better. Well played, Moto.
Just head to Motorola's customer assistance site for more information.
Are you checking out the Moto E? Would you be more tempted to try out custom ROMs and tweaking if you could do it for such a low price?