Nothing is a fairly new technology brand led by the former OnePlus founder, Carl Pei. It is known for its transparent headphones and recently launched its second smartphone, the Phone (2). Today, the startup announced a new sub-brand called CMF by Nothing that focuses on making its industrial and innovative design more accessible to consumers.
In a community video update, Nothing's CEO has laid out how CMF, which stands for Colors, Materials, and Finish, shares its DNA with the parent Nothing brand while having some points of differentiation. The main similarities begin with the high standard dedicated to the design and user interface of its current products that the company pledges to make these within reach for value-conscious consumers via CMF.
The question of how each brand name is distinct from one another drew this response from Pei: Pei noted that Nothing's range continues to receive the latest technology and premium design. Meanwhile, CMF by Nothing will benefit from its clean design and product reliability. Both brands will be managed by separate teams as well.
As for its initial range of products, it is expected that a CMF-branded smartwatch and headphones will be released later this year. The smartwatch was previously spotted in a certification and trademark filing, but it was unclear what kind of specifications and operating system it will run on or whether it will take advantage of Google's Wear OS 4. We also don't know if it will share the transparent design language as with other Nothing wearables.
Nothing introduced the Phone (2) last month of which Antoine has reviewed. The device runs on the Nothing OS 2.0 and features a unique glyph interface that consists of LED light strips at the back. It's also priced as a more premium phone compared to the original Nothing Phone (1). Likewise, the CMF sub-brand is a better fit if Nothing plans to make a cheaper handset in the future.
Do you find Nothing products to be worth buying over the other more notable manufacturers? Share your thoughts with us on this matter.