Hot topics

At least 9 million people play Candy Crush for 3 hours or more a day

AndroidPIT Candy crush posessed
© nextpit

Read in other languages:

British comedian Stewart Lee likes to goad his audience by calling them "the Angry Birds generation", but perhaps he's chosen the wrong mobile game. New statistics reveal that Candy Crush Saga still attracts more than nine and a half million players who spend between three and six hours per day on the app. Are they addicts? Not according to the devs.

You can find more videos on current tech topics on our video page.

Candy Crush is a multi-billion dollar game, still, in 2019. With more than 270 million players, many of whom are playing for significant periods of time, developer King is again facing questions around the issue of addiction and game mechanics that encourage players to keep on playing.

Last year Alex Dale, a senior executive at Limited, originally founded in Sweden, told a Commons select committee set up to investigate addictive technologies and immersive games that Candy Crush was not addictive. During the hearings, Dale admitted that one player had spent $2,600 (£2,050) in a single day on in-game currency to advance through the game.

Candy Crush
You will have almost certainly seen someone playing this on the bus or subway. / © King

This week, speaking to MPs in the UK, Dale revealed some interesting statistics about current player numbers. Of the 270 million players, 9.2 million play for three or more hours per day. Around 432,000 play for six or more hours per day. These numbers are huge, but only represent a small percentage of the total player base (3.4% and 0.16% respectively). Dale also said that the core market for Candy Crush is women aged over 35, and that those who were playing for several hours a day were from demographics that had "plenty of time on their hands".

"We have a fair number of people in their 60s, 70s and 80s playing Candy Crush. We do want people to play more," said the King executive.

Commenting on the player that spent more than two grand in a single day on gold bars, Candy Crush's in-game currency, Dale said: "There was a sale on at the time so they were making a rational decision. It is down to player choice if that is what they want to do."

The World Health Organization now recognizes gaming addiction as an official medical condition. In the gambling industry in the UK players demonstrating addictive betting behaviors are contacted and can be self-excluded from gambling sites and betting shops. At the Candy Crush hearing, a King employee admitted that only one Candy Crush player had been blocked in the last 18 months.

Do you play Candy Crush? How long do you spend on the app per day? Let us know.

Source: The Guardian

The best Samsung Galaxy phones compared

  Best flagship Best all-rounder Best foldable Best compact foldable Best midrange model Best budget model
Device Samsung Galaxy Z Flip 5
Samsung Galaxy S23 Ultra
Samsung Galaxy S23
Samsung Galaxy Z Fold 5
Samsung Galaxy Z Flip 5
Samsung Galaxy A54
Samsung Galaxy A34
Samsung Galaxy S23 Ultra review
Samsung Galaxy S23 review
Samsung Galaxy Z Fold 5 review
Samsung Galaxy Z Flip 5 review
Samsung Galaxy A54 review
Samsung Galaxy A34 review
Check offer*
Go to comment (1)
David McCourt

David McCourt

David enjoys staying abreast of the latest technology and newest Android apps. Outside of the office, he can be found playing snooker and writing bad 00s indie songs.

To the author profile
Liked this article? Share now!
Recommended articles
Latest articles
Push notification Next article
1 Comment
Write new comment:
All changes will be saved. No drafts are saved when editing
Write new comment:
All changes will be saved. No drafts are saved when editing

  • Mike 22
    Mike Jun 27, 2019 Link to comment

    Sounds to me like 9.2 million people need to get a life.