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Asus ZenFone 3 review: from strength to strength

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After the popular ZenFone 2, Asus made a comeback with a third device. This time, the Taiwanese manufacturer has opted for a more high-end design and is now rolling out the Android Nougat 7.0 upgrade to the Asus Zenfone 3. Just like the previous device, many versions (RAM, internal memory, screen size) are available. We tested the 5.5-inch screen, ZE552KL model. What’s this phablet like? Find out in our complete review of this device.



  • In-house manufacturing quality
  • Bright screen
  • Good camera
  • Great battery life


  • Bloatware
  • A thick design
  • A high price
Asus ZenFone 3: All deals

Asus ZenFone 3 release date and price

The ZenFone 3 was introduced on May 30, 2016. The smartphone was released last October. The smallest ZenFone 3 (5.2-inch) is available for an official price of $149.00. It’s big brother (the 5.5-inch Deluxe), which is the model that we tested, is priced at $369.00.

The ZenFone 3 comes in three other versions:

  • The ZenFone 3 Ultra which has 4GB of RAM, a 6.8-inch IPS screen and a 4,600mAh battery. We don't have word on a US release price yet.
  • The ZenFone 3 Deluxe which has 6GB of RAM, a 5.7-inch Full-HD screen and 128GB of internal memory is $499.
  • The ZenFone 3 Max which has 2/3GB of RAM (depending on the model), a 5.2-inch screen and 16/32GB of internal memory

Asus ZenFone 3 design and build quality

Asus has raised the bar in terms of build quality with this device. Firstly, the Taiwanese firm opted for more high quality materials as the ZenFone 3 is made from glass and metal. The smartphone is similar to the Galaxy S6 but, of course, it’s impossible to confuse the two as the manufacturers have both placed their logos on the devices. As you can imagine, the phone is prone to getting covered in fingerprints.

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The ZenFone 3 has a more premium feel than its predecessor. © NextPit

Yes, the design is classic, but great progress has been made with the finish. The feel of the phone is pleasant, the fittings are secure (no grinding or popping) and the screws are well hidden. In short, Asus has done a great job and the device has nothing to fear from its competitors.

Regarding the ZenFone 2, the smartphone also succeeded in achieving finesse and it’s even better with the new device. However, the handling isn’t exactly easy. The corners aren’t rounded and this can affect the user’s experience with the smartphone. Some thicker and bigger smartphones avoid giving this sensation.

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The front panel shows up fingerprints. © NextPit

The front panel is dominated by the screen but the body-screen ratio doesn’t feature among the best on the market (only 70 percent). This space is quite limited because of the three buttons at the bottom. Regarding these buttons, contrary to Samsung smartphones, Asus had the good idea to use Android logic (return button on the left, multitasking on the right).

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The volume and power buttons are found on the right side of the device. © NextPit

A fingerprint reader is featured on the back panel. This button isn’t circular, but rather, rectangular. This sets it apart from its competitors. In practice, it is very efficient and quick. It can also be used to fulfill other actions, like returning calls or taking a photo.

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Just like the Galaxy S6, the camera lens slightly protrudes from the device. © NextPit

Above the fingerprint reader, you’ll find the camera. It slightly protrudes from the device (which obviously makes it similar to the Galaxy S6) and will affect the smartphone’s stability when resting on a flat surface. A two-tone LED flash and an autofocus phase detection are also integrated into the phone.

In general, the ZenFone 3 is a seductive smartphone but it’s not original. Its top of the range design will please the public.

Asus ZenFone 3 display

As explained previously, the ZenFone 3 is available in two screen sizes: 5.2 and 5.5 inches. I tested the larger version. It has Full-HD (1,080 x 1,920) definition with 401ppi pixel density. Only the VR lovers will notice the lack of QHD definition. If that’s the case for you, I advise you to opt for another model. As for screen protection, the device has 2.5D Gorilla Glass.

The ZenFone 3’s screen is extremely bright

The display impressed me during my test. It’s very bright. Readability is excellent and the IPS screen offers an excellent contrast. The ZenFone 3 deals very well with outdoor lighting. Reflections are rare and you aren’t bothered by messages popping up on the smartphone. 

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The ZenFone 3’s screen is extremely bright. © NextPit

Finally, the only criticism that can be made about the device is its color temperature. Naturally, the colors lean towards blue. This is particularly noticeable for white. I advise you to change this in the settings to choose the “Balanced” mode.

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I advise you to modify the colorimetry on the ZenFone 3 to improve the display. © NextPit

In general, the ZenFone 3’s screen was a delight. It was simple enough to manually change the white balance to benefit from its full potential.

Asus ZenFone 3 software

Asus suspended the Nougat roll out to its Zenfone 3 line due to some bugs earlier this year, however it is now resuming the Android Nougat 7.0 update as of March 9, 2017. The update will include features such as bundled notifications and an enhanced touch performance.

Now here is a well-debated topic: the smartphone’s software interface, particularly its ZenUI 3.0 launcher. Asus is part of a group of manufacturers that like to completely modify the Android interface. On the ZenFone 3, I found this to be its weakest point. I think that ZenUI still has a long road ahead.

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Asus still provides their application for “optimizing resources”. © NextPit

The smartphone was initially rolled out with Android Marshmallow 6.0.1, for which there were few differences with ZenUI running Lollipop. Asus decreased the number of pre-installed applications (even if 64 GB of internal memory is enough to store all the Asus and Google applications) but the majority of them can only be deactivated and not deleted. As a user, I prefer to be able to use my system freely and delete anything that I don’t want on my device.

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The ZenFone 3 has a lot of bloatware. © NextPit

But what annoyed me the most is the large amount of functions and applications made by Asus that aren’t useful. Particularly certain applications for clean-up and optimization, which uses up storage space and spams us with daily notifications. You have to go to settings and deactivate them so you’re not continually bothered by them.

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Asus still provides their application for “optimizing resources”. © NextPit

Asus ZenFone 3 performance

The ZenFone 3 has a mid-range processor: the Qualcomm Snapdragon 625. Actually, it’s not correct to consider it as a mid-range processor because Qualcomm does all they can to offer more RAM and connectivity.

The ZenFone 3 is available in two versions: one with 4GB of RAM and 64GB of internal memory, the other with 3GB of RAM and 32GB of internal memory. Our test model was the version with 4GB of RAM.

The difference with the ZenFone 2 is obvious, as it used an Intel Z3580/Z3560 chip with 2GB of RAM and less internal memory. The performance is good and I didn’t notice many bugs or slowing down. It’s far from the performance of a Galaxy S7 but the phone handles multitasking well. The ZenFone 3 perfectly meets the expectations of the average user.

Here’s the average benchmark results obtained by the ZenFone 3 in our benchmark tests:

Geekbench 4.0 single-core Geekbench 4.0 Multi-Core PCMark Work Performance 3DMark Slingshot OpenGL 3.0 3DMark Slingshot OpenGL 3.1 Google Octane 3DMark Ice Storm Unlimited 2.0
841 4058 4796 894 493.5 4705 14063

As for gaming, the ZenFone 3 uses an Adreno 506 graphics chip. For those of you that are interested in this, it has the same graphics chip that is integrated in the Moto Z Play. During my test, the graphics chip quality seemed rather good, and games such as Riptide GP2 and Asphalt 8 worked well. Overheating is also kept to a minimum.

I must also add that the ZenFone 3 has a USB Type-C port that allows you to charge the device and transfer data quickly. Finally, the phone is dual-SIM, but only one SIM card can be connected in 3G or 4G; the other will work with 2G. NFC is also missing.

Asus ZenFone 3 audio

Like most of its competitors, the ZenFone 3 has a mono, non-stereo speaker. Placed on the bottom edge, it could bother users that play games and can’t hear the sound from the game. On the other hand, the sound omitted from the speaker is of good quality. It’s quite powerful and clear. Of course, when the volume reaches the maximum level, the sound becomes slightly metallic, but that’s normal.

The sound omitted by the ZenFone 3’s speaker is of good quality

The ZenFone 3 also has a Hi-Def Audio certification for its audio output which guarantees superior sound performances compared to other devices. In reality, the difference between it and its competitors isn’t noticeable. This certification seems to be more of a marketing tool than a technical value.

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The earphones are mediocre but will be useful for users who only use them occasionally. © NextPit

Asus ZenFone 3 camera

The ZenFone 2’s main camera has a 13 MP lens and a f/2.0 aperture. It is fast and the camera application is advanced, which makes it as good as the LG G3 or even the Galaxy S5. It’s successor, the ZenFone 3, uses a 16 MP Sony lens with a f/2.0 aperture, an autofocus laser, a LED dual flash and allows you to record videos in UHD definition (Full-HD is possible at 60 images per second).

How about the picture quality? It’s very strong. Photos taken with the ZenFone 3 are generally great, with a natural look and warm colors. The contrast is also very satisfactory. The camera focuses quickly and optical stabilization is noticeable. In poor lighting conditions, the ZenFone 3 copes rather well, indeed better than Honor 8, for example. The manual mode is a favorable feature in this case to help the sensor pick up light.

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You can manage the white balance . © NextPit

A special feature: the ZenFone 3 offers a Super Resolution mode that makes it possible to take a 65 MP shot by combining 4 images. Unless you want to print your image on a giant poster, this mode won’t interest you much.

The phone is also great for recording videos as the electronic image stabilization plays its role perfectly. On the front, the camera is of course used for selfies, and the lens is 8 MP with a f/2.0 aperture. The result is excellent and better than many of its competitors, but still not exceptional.

Asus ZenFone 3 battery

This device has a 3,000 mAh battery, much smaller than the Ultra model which has a 4,600 mAh battery. Of course, as is the fashion now, the battery isn’t removable.

With intensive use, the ZenFone sets itself apart from its competitors with an excellent battery life. You can get a day and a half out of your device. With moderate use, you’ll get two days. That was the case with my usage (calls, SMS, WhatsApp, browsing the internet, playing some music, YouTube…). The phone also distinguishes itself because it can cope well when managing draining tasks like 3D gaming. When I played Asphalt 8, the ZenFone 3 lost about 15% of its battery per hour (while the majority of smartphones lose 20%).

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Type-C USB is on the agenda for the ZenFone 3. © NextPit

Our battery benchmark test, PCMark, gives an excellent result of 10 hours and 17 minutes for a full bright display and with an activated mobile phone interface (in less intensive usage conditions). For those that don’t know what it is, PCMark simulates typical daily tasks and measures the time that passes until the battery drops from 80% to 20%.

Finally, the ZenFone 3 supports Quick Charge 3.0. Asus promises us 60% charge in just 39 minutes thanks to the Quick Charge 3.0 technology. In reality, it’s almost true. It takes 90 minutes to completely charge your device.

Asus ZenFone 3 technical specifications

Final verdict

Last year, Asus succeeded in surprising me with the ZenFone 2. This year, it’s still the case. The ZenFone 3 is an accomplished smartphone that will please the public. The Taiwanese manufacturer has succeeded in achieving the higher standard that they wanted to reach this year. The phone has many advantages: premium design, good camera performance, a great screen and excellent battery life.

The phone has many advantages, but it still needs something more to set itself completely apart from competitors

However, it still needs something more to set itself completely apart from its competition (OnePlus 3T being the main one) and to entice more users. Its price point of $369 for the 5.5-inch model doesn’t do it any favors right now and only a reduction in price would allow it to be placed among the best value phones on the market. Finally, the ZenFone 3 is a great mid-range smartphone that still can’t phase the top-range smartphones. 

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Pierre Vitré

Pierre Vitré
Head of Content

Pierre has a strong passion for new technologies and mobile since its first StarTac. Android user since 2011, Pierre became totally hooked. He never leaves his smartphone and smartwatch and still believes in the success of Google Glass. That's why he joined to be the head of content.

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  • David Surber Jan 22, 2017 Link to comment

    I own a Zenfone 2 and in general I have been happy with it... BUT BEWARE Asus NEVER provided an over the air update to Android versions from when the phone launched.. And the user community was QUITE VOCAL at thier frustration of the lack of an upgrade even after they had promised to provide it about a year after launch. So we Zenfone 2 users are STUCK at Android version 5.0... So think long and hard if you are going to be happy with staying with Android 6.0 for the life of the phone if they continue to do to users what they did with the Zenfone 2. The 2 is a nice phone but Asus hasn't been honest with the users and we never got our upgrades.

  • Alicia Worthington Jan 19, 2017 Link to comment

    Looks quite promising , glad to know that apps like SmartIO does works perfect on it

  • Ian Sep 1, 2016 Link to comment

    None of the Asus phones are worth their asking price if you compare it to other brand's phones, specifically, the Xiaomi Redmi Note 3.

    • Dvo Sep 25, 2016 Link to comment

      Except the Xiaomi phones need to be imported and that takes a while... Not worth it if you live near South America or the Caribbean. Not sure about the US though.

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