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2017: Year of the AIs

AndroidPIT at MWC 17 smart home
© nextpit

Digital assistants are going to be one of the main tech trends of 2017, just as smartwatches were the "next big thing" in 2014 and 2015. The path to ubiquity isn't always smooth. There are lots of bumps along the way that keep users from jumping on the bandwagon immediately. What challenges lie ahead for this technology? We'll explore the future of AI in this article.

What are the big technology companies doing with AI?

Digital AI assistants will be everywhere soon. Need some examples? Here you go: Google Assistant, Siri (Apple), Cortana (Microsoft), Alexa (Amazon Echo, also on Huawei smartphones in the US), Bixby (Samsung) and Viki (Nokia). HTC and Sony will also have AI assistants in their products, too. The list keeps on growing.

Google i o Home 00
Google Home: the assistant for your smarthome. / © Google

Behind all of these services is one principle: machine learning. These assistants generate suggestions and recommendations based on context from all sources of information available to them. These operations are completed thanks to natural language processing capabilities, and the platforms are used as the master control center of the smarthome. Amazon Echo and Google Home, for example, can control many smarthome gadgets. And, Samsung has announced that Bixby will be compatible with third-party hardware to provide additional features.

The advertisements that showcase the products look nice. The assistant is shown as a part of family life, reminding a parent about appointments, ordering meals for the family and planning recipes. Check out the following videos which show Google and Amazon's vision for how Assistant and Alexa will fit into our everyday lives. 

Google Home

Google Assistant

Alexa: this is the vision of Amazon

This is all very practical, and so 2017 will be the year of digital assistants. These promotional videos make it look great, in theory, but in practice things are a little more complicated. Since these platforms are based on machine learning and are constantly evolving, they will never be a totally finished product, and as such will be difficult to compare and evaluate fairly. It will also present us with new challenges related to data protection.

Data protection is going to be difficult

All digital assistants have one thing in common: they're only really useful when a user goes "all in" with their personal data. This can have serious consequences.

1. Reporting and comparing will be considerably more difficult

This issue is of primary concern to those of us who write about technology for a living: how can you compare two digital assistants? The technology is ever-improving because it is based on machine learning, and each person uses it differently since it is so personalized to a user's life and environment. That makes is nearly impossible to answer the question of whether Cortana is better than Alexa, or if Google Assistant gives better recommendations than Bixby. These valid questions will be unanswerable. Without being able to provide answers to potential users, those thinking of buying these products will be left to test them on their own, and that has its own set of issues.

2. Test driving the technology? Not so fast

Of concern to users, it's going to be nearly impossible to evaluate one of these services without giving it all of your personal information just to test how well it works. You'll have to give it access to your shopping list, calendar, locations of your home and work, plus your habits and favorite entertainment choices. The value of this is that it can give more personalized recommendations and services over time if the assistant knows a lot about you. But is the convenience of a more personalized movie recommendation worth giving up all your personal privacy to a corporation?

3. Privacy and security of your commands

Data protectionists must all be on edge. Companies will gather and analyze your data, creating massive profiles of millions of people built from stockpiles of deeply personal information. Companies always say the data is kept safe. But how can we be certain of that? We can't. No system is 100 percent secure. Accounts can be compromised. You probably heard this happened to Yahoo recently.

A lot of the personal information which would be collected is already stored somewhere across many services like Google Maps, Amazon, Facebook, etc. Having an AI assistant would just centralize a lot of information about you. Companies can make a lot of money by using targeted marketing to sell you products, so their motives aren't necessarily to make your life more convenient with a personal assistant either.


The fact is this: manufacturers will be pushing digital assistants onto the market. We saw this at CES, where there were announcements featuring Amazon's Alexa everywhere.

Will users adopt this technology? Will they see the value it provides as practical for their everyday lives? Will people choose practicality over privacy? This will be an interesting debate in 2017.

What do you think of AI assistants? Are you skeptical or a supporter? Tell us your thoughts in the comments.

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Hans-Georg Kluge

Hans-Georg Kluge

Hans-Georg writes about apps, hardware and other stuff that happens in the Android universe. He is a happy owner of the Galaxy S7 but enjoys time with an iPad as well.

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  • 31
    Deactivated Account Jan 19, 2017 Link to comment

    it could be said of AI, assistants and mobile...
    "the ubiquity of the smartphone means we no longer need a brain"

    Ian McCullyShankar Prasad NandiDeactivated Account

  • 3
    Asim Jan Jan 19, 2017 Link to comment

    AI is the future. Google now is cool. But with the other manufacturers coming into market with their own assistants has put a lot of competition in place. Amazon's concept looks very nice. Looking forward to use all these. The article also is very well written. Cheers to ap

    Ian McCullyBrittany McGheeBastian Siewers

    • Brittany McGhee 21
      Brittany McGhee Jan 19, 2017 Link to comment

      Thanks for your comment, Asim. I'm also looking forward to more AI innovations.

  • Nisha Patel 12
    Nisha Patel Jan 19, 2017 Link to comment

    I think there are number of technologies that are maturing and converging and driving AI into the mainstream of the application world. One aspect that should not be left out is the UX design and process leap the industry must make to develop intuitive user experiences using AI and intelligent conversational assistance and bots. This will take a melding of the visual UX world with the conversational (text and voice) world to build consumer and business application user experiences that are more productive than with one alone.

    • Brittany McGhee 21
      Brittany McGhee Jan 19, 2017 Link to comment

      Nisha, I agree completely, designing for user experience will be key in the coming years.

  • 24
    Deactivated Account Jan 19, 2017 Link to comment

    I've always been one to close or remove these types of AI as it irritated me. Since the days of office's clip (the paper clip) giving you hints or you could search help topics etc. It reminds me of communism where you had apparently 2 tv channels the one was propaganda the other channel was a kgb agent telling you that you must go back to channel 1. That is how I see these AI "assistants". Basically forcing you into a pre-programmed direction where you are just a mindless sheep being told what to do and how to do it and clicking away. I see it that it is or will become nothing more than a tool used to get people to go and use the highest paying companies products, for example, or those that pay the most will be advantaged by these AI "assistants" pointing people in their direction. I might be wrong just my opinion.

    Shankar Prasad NandiAndria D.Deactivated Account

  • 22
    ljhaye Jan 18, 2017 Link to comment

    Fragmentation can become an issue

  • Albin Foro 30
    Albin Foro Jan 18, 2017 Link to comment

    A lot of folks got second thoughts when a San Diego kid ordered a doll house from "Alexa" and then the voice of a TV news reporter repeating her words was enough to set off purchase orders all over the city. I've been an Amazon customer for well over a decade with hundreds of purchases, and brilliant AI consistently recommends simply buying some more of what I last bought but at a higher price - by the time the product has logically been used up or worn out, AI has forgotten all about it - I call it artificial stupidity. The big danger to civilization is that people are so enthused about AI they'll be delegating tasks to to a dummy that can be done better and quicker by a human.

    Shankar Prasad NandiAndria D.

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