Asus announces GoLive challenge

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May 18, 2017, 1:45:43 PM via Website

I am here with a small query about the recent post on ASUS India Facebook Page that they are introducing a new Smartphone.
The first teaser as below says that they are introducing a smartphone that has something improved in the front camera.
But until the recent post added by them, made me in to thought. Now they have a new post where they have a Go Live challenge with s similar creative as below.
So what is this all about?

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May 22, 2017, 12:36:01 PM via Website

I guess something to do with going live, their campaign seems promising even teaser was seen on their official Zentalk forums. let's see