Project Ara Video: this looks like it's going to be awesome

Project Ara stuff just happened, you can read about here and check out the awesome promo video:

https://www.nextpit.com/project-ara-release-date-news-specs-features

I think Project Ara looks really exciting. It's not exactly the component customization that excited by from a "capabilities" point of view as much as it is from a "style" point of view.

I love the idea that my phone can look completely unique to me, I love the idea that it will be specific to what I like. I never really care about great speakers on my smartphone, so I like that I could spend little on that side of things, and more on a camera if I wanted to.

I think it just appeals to the gamer in me lol. I like that I make characters on games that are specific to my play-style. Project Ara is a kind-of gamification. My smartphone will be my character, he can level up, he can favor magic over physical attacks.

I don't know. I'm just really excited lol. What do you guys think of project ara??