[News sharing] How Does Tencent Swallow User Volume From Its Competitors?

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May 26, 2016, 3:39:40 PM via Website

As most of you can see, Android emulators are crawling with the market, some think the whole industry has gone rogue, some take this as a commercial opportunity. However, last year, Tencent, who has the biggest stick, banned all Android emulators that supports WeChat in the blink of an eye – that really put a hurt on us. To seize the life-essential user volume, Tencent started to promote its own mobile emulator, after a 2-month test period.

Except for content providers, publishers and channeling, gaming industry also mobilized various peripheral industries including payment and network acceleration services.

‘Tencent Game Platform’, abbreviated ‘TGP’, this platform searches all local game titles under Tencent automatically for fast management including download and update. Since its first appear in April 2014, TGP gazes its eye onto network acceleration, it now provides network optimization – exclusively for Tencent games. Making itself a head-on tough competitor against other network acceleration service providers.

In addition to this, the second tactical movement made by TGP – is to make its own gaming assistant software. Earlier, League of Legend (which was licensed to operate by Tencent) has given birth to a booming of third party gaming assistant.

Later, on the one hand, Tencent banned any game account that uses third party softwares relentlessly; on the other hand, it promoted official League of Legend gaming assistant on TGP. A vast majority of players who’s got such demands before, they just couldn’t resist. Afterwards, CrossFire and Dungeon N’ Fighter also got official ‘assistance’. By doing so, Tencent further secured TGP’s dominating power over the market.

Despite what was mentioned above, users can also redeem tickets for activation codes for new games and gifts, preload game files through TGP. It has been gradually shaping itself into a vital channel of gathering user groups.

— modified on May 26, 2016, 3:40:42 PM

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