The existence of an alleged Google tag was found in recent references by tipster Kuba Wojciechowski. It suggests that the device bears the codename Grogu which is currently being developed by the Nest team. However, he believes that this will still end up with a different branding and perhaps under the Pixel umbrella.

Important features of Google’s first Pixel smart tag

It added that the upcoming smart tag uses the “Finder Network” or a similar methodology found on Apple’s AirTag. It would also benefit from Google Fast Pair feature. Similar to headphones, this core tech would enable seamless pairing and intelligent notifications between the low-powered accessory and a host smartphone or tablet enabled through Bluetooth LE connectivity.

Apple AirTag
Google is working on a smart tag with a similar Finder Network as Apple AirTag / © NextPit Image source: NextPit

Another feature that was mentioned is the inclusion of UWB or ultra-wideband connectivity. The primary function has not been realized given that tag has not been announced yet. But one of the promising advantages includes precise indoor or outdoor positioning dictated by two end-point devices as long as they are within the range and equipped with UWB.

Coincidentally, all these findings were supported by well-known developer Mishaal Rahman that works for an Android device management firm Esper. This reveals a ‘Locator tag’ name as a device type found within Google’s updated Fast Pair support page.

Apart from these details, nothing has been divulged including the design or price of the ‘Pixel Tag’. We can only expect that Google could unveil this smart tracker on its I/O 2023 or later this year along with the Pixel 8 (Pro) announcement. What are your thoughts on Pixel tag? Is it primetime for Google to release one?

We mark partner links with this symbol. If you click on one of these links or buttons–or make a purchase through them–we may receive a small commission from the retailer. This doesn’t affect the price you pay, but it helps us keep nextpit free for everyone. Thanks for your support!