What is Customer Data Platform ?

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Oct 8, 2021, 9:31:06 AM via Website

A Customer Data Platform (CDP) is a software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. CDPs collect and structure real-time data into individual, centralized customer profiles.
Benefits of customer data platforms:
1. They provide a unique view of the customer
2. They allow companies to be more competitive
3. They are agile
4. Democratize data
5. Enrich relationships with partners and suppliers. ...
6. They provide more effective customer and marketing experiences
7. Improve operational efficiency.

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