Keyword mapping in SEO

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Sep 2, 2021, 10:29:05 AM via Website

Keyword mapping in SEO is the process of assigning or mapping keywords to specific pages on a website based on keyword research. Based on your mapping process you are able to then make specific on page SEO recommendations to help make the page more relevant to the mapped keywords.

Advantages of keyword mapping are:
1. Helps you create a structured, intuitive funnel that guides your site navigation
2. Creates a hierarchy of topics, subtopics and sub-subtopics that informs your content authoring
3. Serves as an official record of which pages are associated with which keywords
4. Informs your site’s internal and external link development

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