Advantages of A/B Testing

  • Replies:3
  • OpenNot stickiedUnanswered
  • Forum posts: 145

Aug 27, 2021, 10:59:48 AM via Website

Advantages of A/B Testing:
1. Diminishes Bounce Rates
2. Generates Marketing Strategies
3. Reduces Risks
4. Highlights the Importance of Certain Design Decisions
6. Increases Conversion Rates
7. Ease of Analysis
8. Multi-Functional
9. Results of an A/B test are easy to understand
10. A/B testing is inexpensive
11. Improved user engagement
12. Improved content
13. Reduced cart abandonment

  • Forum posts: 18

Aug 27, 2021, 11:45:37 AM via Website

Improved user engagement. ...
Improved content. ...
Reduced bounce rates. ...
Increased conversion rates. ...
Higher conversion values. ...
Ease of analysis. ...
Quick results. ...

  • Forum posts: 80

Aug 27, 2021, 12:17:55 PM via Website

The main advantage of A/B testing is to check user behaviour on your page. based on that you can design content, call to action.

A/B testing is a little expensive for small level businesses because it requires 2 pages for the same services and needs to run paid campaign to get details about user behaviour.

But i suggest using Microsoft clarity who provide full user journey video so you will know how user interect with your page.